When you're not reading online, pick up this information-packed book entitled Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webniars (and More).
The book co-authored by Ann Handley and C.C. Chapman is available from Amazon and is described as a how-to book of both the art and science of developing marketing content that people care about interwoven with case studies of companies that are successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base. They want to inspire you to create bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business.
To be successful, businesses must speak directly with their customers or prospects through a comprehensive strategy that allows them to reach new customers at every stage of the buying cycle. They must find their voice and create bold and compelling content that people want to consume.
The book is aimed at teaching business owners and marketers the following:
•The art of storytelling and the science of journalism
•What it means to be a "publisher" and why what you publish is the cornerstone of your marketing
•How to find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage
them to share it with others
•How to leverage social media and social tools to get your content and ideas distributed as widely as possible
Amazon offers the Kindle edition for $10.99 kindle and the paperback for $12.03.