Wednesday, August 15, 2018

The True Sign of Intelligence is not Knowledge but Imagination

I've never blogged about my hobbies. So you may think, how is that relevant to a business blog? Here's why. One of my hobbies is reading about Physics. It was my science elective in high school, which just goes to show the impact of those electives.

My hobby has brought me into the minds of many great thinkers who were and are good at both the big picture and the small picture. One that has stood the test of time is, of course, Einstein.

Although I've read the book "The Other Einstein" in which his first wife is given credit for some of his ideas, you have to admire a man with a boring patent office job who continued to spend his spare time figuring out how the universe works. Furthermore, his theories have stood the test of time. Like myself, Einstein was no mathematical genius, which reassuringly didn't hinder his thought processes. In fact, he is the source for some of my favorite inspirational quotes.

"The true sign of intelligence is not knowledge but imagination."

"Education is what remains after one has forgotten what one has learned in school."

"The most beautiful thing we can experience is the mysterious. It is the source of all true art and science."

The take away here is the fact that much of business is challenging and a bit boring. Getting too entrenched in your everyday thoughts can carve a rut sometimes one that feels as deep as the Mariana Trench, which is considered to be the deepest part of the Earth's surface.

Devote more time to free and imaginative thought. It can go a long way toward finding small problem solutions that contribute to your own enterprise's big picture. Or take a wider and wider look at the scope of your entire business field and find creative ways to improve what you offer.

Wednesday, August 8, 2018

Where to Go When You Run Out of Blog Topic Ideas: Hubspot Blog Ideas Generator

Running low on ideas for your blog? Just starting your blog and need ideas? In either situation, check out Hubspot and try the Blog Ideas Generator. Simply fill in the fields with terms that you’d like to write about and you'll be given a week’s worth of blog post titles. That's right. Type in three nouns and you'll be fired up to blog.

Saturday, July 14, 2018

Book Passage Travel Writers and Photographers Conference

Travel Writers and Photographers Conference
August 9-12, 2018

Corte Madera, CA (Just north of San Francisco)

The Book Passage Travel Writers & Photographers Conference is well known among publishers, editors, and writers. Alumni have published books, articles, and photos. Many of these have been credited as the direct result of lessons learned and contacts made at the conference.

The Conference offers an array of workshops, panels, and evening activities. There are many hours of informal interaction between faculty and students during lunch and in discussions that often last late into the evening. This year's faculty consists of more than two dozen professionals including the following:

Pauline Frommer - Co-President of Frommer Media
Sara Button - editorial assistant at AFAR Magazine
Tim Cahill - author of many travel books
Robert Holmes - 4x Winner of the Society of American Travel Writers Travel Photographer of the Year Award
Andrew McCarthy - director and award-winning travel writer

Pre-conferences on writing, photography and sketching will be held on August 8, 2018.

For details visit bookpassage.com

Sunday, July 1, 2018

Catch a July Fourth Parade and Watch Fireworks! Happy July 4th Weekend!

Take time this July Fourth Weekend to remember how great it is to be free! Stand up for freedom, for safety and the rights that we enjoy as Americans. Remember, we are the people!

Preamble to the United States Constitution

We the People of the United States, in Order to form a more perfect Union,
establish Justice, insure domestic Tranquility, provide for the common defense,
promote the general Welfare, and secure the Blessings of Liberty to ourselves
and our Posterity, do ordain and establish this Constitution for the United States of America.

Sunday, June 17, 2018

What Are the Top B2C Content Marketing Trends for 2018

According to 2018 B2C Content Marketing Research conducted by Content Marketing Institute and Marketing Profs the following are some overall trends that you can consider when creating and distributing your content. These are relevant whether you blog for yourself or create content for someone else's business to consumer (B2C) enterprise. They are of particular interest if your time constraints or your budget rule out doing everything

2018 B2C Content Marketing Trends:
◾89% of B2C content marketers use social media.
◾86% of B2C content marketers use email (newsletters and welcome emails).
◾70% of B2C content marketers use blogs.
◾42% of B2C content marketers use in-person events. Use local or retail presence to get prospects to participate
in related activities. Also support community activities that help your prospects and customers.
◾34% of B2C content marketers use print (non-magazines). Other print options include newspapers and catalogs.
◾27% of B2C content marketers use content hubs (such as micro-sites and resource centers).
◾19% of B2C content marketers use webinars and virtual events.
◾17% of B2C content marketers use print magazines. Magazines allow marketers to reach an unplugged audience.
For example, Kraft extended their content offering into print.
◾17% of B2C content marketers use online presentations.
◾12% of B2C content marketers use digital magazines.


2018 B2C Content Marketing Trends: Social Media Use
◾97% of B2C content marketers use Facebook.
◾84% of B2C content marketers use Twitter.
◾69% of B2C content marketers use LinkedIn.
◾66% of B2C content marketers use YouTube.
◾63% of B2C content marketers use Instagram.
◾43% of B2C content marketers use Pinterest.
◾37% of B2C content marketers use Google+.
◾11% of B2C content marketers use SnapChat.
◾8% of B2C content marketers use Slideshare.
◾5% of B2C content marketers use Medium.


2018 B2C Content Marketing Trends: Content Formats
◾96% of B2C content marketers use non-video social media.
◾76% of B2C content marketers use video.
◾67% of B2C content marketers use illustrations and photos.
◾59% of B2C content marketers use infographics.
◾37% of B2C content marketers use interactive content.
◾35% of B2C content marketers use ebooks.
◾30% of B2C content marketers use case studies.
◾22% of B2C content marketers use live-streaming.
◾20% of B2C content marketers use research.
◾17% of B2C content marketers use mobile apps.

Monday, May 28, 2018

Happy Memorial Day 2018 To The Blogging and Vlogging Communities!

Hope that you are taking time to honor our veterans and enjoy some of the many patriotic activities taking place today! If you're still planning your summer travel consider this upcoming blog conference in California..

June 20-23 - Anaheim, CA - VidCon
This conference welcomes everyone but is of special interest to those who pursue video blogging or vlogging! The event is built around three tracks:

The Community Track is for fans who want to come to VidCon and have an amazing time. Everything in the Community Track is about having fun, making friends, and being entertained by the best online video personalities in the world.

The Creator Track is for aspirational video makers who want to learn how to create higher quality content and find a bigger audience. It includes workshops, Q&As, mentorship sessions, and other activities that give content creators the opportunity to tap into the skills of the most successful professionals in the industry.

The Industry Track is tailored to corporations, brands, and technology companies building businesses in the online video space. It features keynotes, fireside chats, seminars, case studies, and product demonstrations focused on practical hands-on advice for today and tomorrow coupled with strategic insight into the future of online video and the media business overall.

For more info visit vidcon.com.

Friday, May 18, 2018

BookExpo: THE Summer Event for Authors and Writing Bloggers, May 30-June 1, 2018 in NYC

What better way to save a little money than to combine your Vacay with your Blogging interests? BookExpo in NYC May 30-June 1, 2018 will be the first end-to-end business solution for the global publishing industry. Whether you are a writer interested in acquiring more knowledge for your own blog or perhaps someone interested in books who wants to start a book blog, this is the venue to "get schooled". Find out how content creation, rights trading, retail strategy and consumer behavior can increase your profits in today’s changing marketplace. BookExpo is where authors, booksellers, distributors, librarians, literary agents, and publishers can mingle and learn from each other.