Sunday, October 8, 2017

Survey Reveals that 45% of Eleven Major Industries Will Increase Content Marketing Budgets in 2018


Okay, if you're a writer you know how important writing is to inform and connect with current and future customers. It appears that management is catching on, too. This fact is good for you and for them.

Informa Systems recently surveyed 11 industries and found that 45% of these intend to increase their investment in content marketing in 2018. Those surveyed represent a broad composition of 11 industries operating at the center of today's global economy, including: Aviation, Information Technology, Finance, Agriculture, Engineering, Trucking and Hospitality.

The survey also found that 70% of these industries are currently using B2B content marketing. However, despite the projected growth in content marketing, many B2B marketers still face challenges in measuring their content marketing success.

Informa reports that despite the projected growth in content marketing, many B2B marketers still face challenges in measuring their content marketing success. To learn more about how you should be measuring your content look to the Content Marketing Institute for guidance. They offer a field guide to the four types of content marketing metrics. These are consumption, sharing, leads, and sales. For more info visit their website. Even if you produce your own content and don't have to answer to someone's corporate office, the information is something that will help you gain insight.

Thursday, September 21, 2017

How Important are Keywords and Keyword Phrases to My Blog Content's SEO

To increase their share of web traffic, every web blogger should always pay attention to keywords and keyword phrases in their copy. These are the magnets that draw traffic based on intuitive searches on Google. This all begins with keyword research. Know your market and know the words and terms that they will be exploring online.

When you have keyword-optimized content in your blog posts and, use but not over use those words and terms, searchers can find you based on their interests and your keyword "guideposts" that draw them into your content. If you're blogging for business, your blog can become a lead generator.

Please note that keyword phrases [known as long-tail keyword phrases] are increasingly important for rising up in Google search, because the pool of information is massive. If you're writing about fashion just using the word fashion as a keyword puts you into competition with zillions of blogs that use that keyword. However, if you select specific searchable "hot" fashion phrases you are defining the path to your blog for a sizeable group of online searchers by pulling your content up through the fashion word maze and into a smaller pool where it has a better chance to be found.

Very basic informational long-tail keyword phrases might begin with the who, what, where, when, how and why of something. As you search, you run across these all the time and they draw clicks because someone wants to know exactly how or why, etc.
Today, such motivational click phrases as five ways to organize your closet or the top ten places are likely to appear in headlines and meta tags. Likewise, use of the word Tip or Hack [as in an easy way to do something] draw viewers whether you are a fashion blogger, a food blogger or a business blogger.

The key is to incorporate precise words and search terms that your targeted market uses. Then use them, but do not stuff your copy with them. Your copy needs to be readable for your audience to relate to it. In other words don't beat them over the head with certain words and phrases once you get them to your site.

Remember that one of the best thing about blogging [whether you blog is on your website or linked to it] is your ability to slant each blog to a particular reader/searcher.

Thursday, August 24, 2017

Short vs. Long Content Posts: Which is Right For You?

Short versus long blog posts: which is better? Some sources such as Backlinko say that the average piece of content that ranks on Google is 1,900 words in length. They and others agree that writing longer copy allows a topic to be covered more completely, helps your blog stand out from the crowd and emphasis the importance of the topic being covered.

Long copy proponents say that the average user only reads 20% of each page because they are looking for a specific piece of information. In long form copy the addition of pics, stats and additional headlines make the content skimmable for the reader and actually gets them to read more.

Of course, the opposite side of the table points out that you should keep your posts short, because after 375 to 750 words you risk losing your reader's attention. The average post on WordPress is just 280 words in length. Although many of these will never rank high on Google, wildly popular marketing blogger Seth Godin is famous for short, daily posts that get shared. Some of his posts are less than 60 words.

From my point of view short is better. Generally, as a reader I don't have time to skim long content posts and as a blogger I don't have time to write long posts. If readers want more info on a particular topic, all they have to do is Google it. My work is done when I bring it to their attention.

Saturday, August 5, 2017

How To Be Inspired By Other Bloggers, Including the One With The Highest Ranking

Yes it is the stuff of legends. The Huffington Post launched more than a decade ago by Arriana Huffington, is the number one money earning blog online. Today it is valued at more than $1 billon. [Yes, that is billion with a "B".] Who would have guessed that a blog providing one more very liberal view on life and politics would reach the apex of the entire field of blogs. In 2011 she sold it to AOL for $315 million and retained her position as editor.

Although she has since stepped down from her position, AOL and its parent company Verizon Communications, still benefit from her name attached to the property. What does that tell you? Well, for starters, a blonde, liberal female can succeed on the Internet, the medium that was once considered a man's technical venue. It also tells you that the management of AOL made a pretty good investment when you do the math. They leveraged a $315 million investment into a property that is now worth an estimated $1 billion. It also tells you that when Verizon purchased AOL,it knew a thing or two about the importance of web content. Verizon Communications is today a company worth more than $198 billion.

So, a 12-year-old blog became a big part of Internet history by doing what? Providing relevant content that built a loyal following.


Wednesday, July 19, 2017

How to Maximize Your Internet Income with Social Media Including Instagram

Are you a social media influencer? Are you maximizing your Internet income? If you are a blogger and/or maintain an e-commerce site you may already know that Instagram doesn’t allow users to add links in their posts, resulting in other users only being able to window-shop your Instagram. The fact that there are more than six million users with over 10,000 followers on Instagram leaves a lot of business to fall through cracks.

A service called Scoutsee solves this problem by allowing users to create shoppable posts on Instagram. For instance, you can create a storefront and add a link to it in your Instagram bio. Then when you share photos of your products, mention in the caption that users can click on the link in your bio for more info. Shoppers click on the link and are taken to your personal storefront.

Scoutsee provides a mobile app and tools that allow anyone to make money by promoting products in their Instagram, Facebook and Twitter posts. If a product is purchased via the post, the Scoutsee user receives a commission from the sale, typically between six and ten percent of the purchase price. When purchases are made, the commission is transferred to the Scoutsee user's PayPal or bank account.

Tuesday, June 20, 2017

Find Out More About the Appeal of Your Ads to Consumers


Those who have ads on their blogs or websites can now take advantage of information provided by The Coalition for Better Ads. This organization has developed initial Better Ads Standards for desktop web and mobile web for North America and Europe, based on comprehensive research involving more than 25,000 consumers.

The Coalition’s research identifies the ad experiences that rank lowest across a range of user experience factors, and that are most highly correlated with an increased propensity for consumers to adopt ad blockers. These results define initial Better Ads Standards that identify the ad experiences that fall beneath a threshold of consumer acceptability. Four types of desktop web ads (six tested ad experiences) and eight types of mobile web ads (twelve tested ad experiences) fell beneath this threshold. A summary of these types of ad experiences is presented below.

Extensive consumer input and empirical data shaped the initial Better Ads Standards. While the Coalition’s consumer research was designed to identify the least preferred ad types, it also provides insight into consumers’ evaluation of a far broader range of ad experiences, including those more preferred by consumers. By focusing the definition of Better Ads Standards on the least preferred ad experiences, the Coalition’s methodological approach leaves open the possibility for continued innovation in the development of new ad experiences. For more information visit Better Ads.org.

Wednesday, June 14, 2017

BlogHer Conference Orlando, FL June 22-24, 2017 Coming Up Hot!

Although blogging is mostly a solo gig, conferences can bring out the offline social side of bloggers. Next week bloggers will be gathering in Orlando, FL to network and learn from some stellar female bloggers.

The BlogHer conference is the largest annual celebration of women online content creators, social media influencers , entrepreneurs, media makers and brand marketers. BlogHer is a member of the SheKnows Media family,the number-one women's lifestyle digital media company, with 79 million unique visitors per month. .

Join an interesting mix of content creators, social media stars, entrepreneurs, top brands, activists and fans at #BlogHer17. Hear inspiring keynotes, and attend sessions where you'll learn the latest techniques, and find opportunities to network with your blog community.

BlogHer was founded in 2005 by Lisa Stone, Elisa Camahort Page, and Jory Des Jardins to answer the question, "Where are the women bloggers?" Since then, BlogHer has become an unstoppable movement, inspiring women to find their voices and turn their passions into content, community and commerce, attracting some of the web’s best talent and top social sites, in topics from food and fashion to politics and parenting.