Saturday, February 9, 2019

Brands Sure Can Waste Some Money on Super Bowl Commercials

Okay, I want to weigh in on the Super Bowl commercials and I always like to give a bit of time to reflect. My main take away this year was the dominance of beer commercials and not what I would have expected. These were the "greening" of the genre with brands touting their natural and organic qualities.

Bud placed a major communication on their lack of corn syrup in their Lite Beer, which was a well placed slap at their lite beer competitors. The famous Budweiser Clydesdale's even galloped into the wind against a backdrop of wind turbines. Again, Bud sent out a timely message to a growing market of eco-conscious and health-conscious consumers.

KIA? "What was KIA thinking" when they filmed their new large 8-passenger Telluride slogging through muddy water. Why not have shown it off in high end advantage against the ski slopes of Telluride for a little extra name impression.

Pepsi's "Just Okay" commercial certainly wasted big dollars selling the lack luster "We're okay" message. What smart company spends millions to do that? The same company that spent a million or so to tweak its classic logo into a "smile". Just saying, isn't there something about the product that is better than just okay? If not why not co-brand it with something else like your KFC or Taco Bell brands. Or, you could have jumped on the Super Bowl's health train and touted your Quaker Oat brand.

Olay's "Killer Skin" was another "why did they do that moment? Who wants to buy a product that gives them dead skin. I mean vampires are dead and that was their pay off visual. A shame that a well respected product line aimed at an older women had to fast forward to death.

Really, Hyundai spent how much for their Super Bowl viewing audience watch an elevator go up and down. Some advertising has complete lost track for trying to promote their product as part of their brand. Should I just ride an elevator and call Uber or Lyft? Why buy a Hyundai?

Bon & Viv's Spiked Seltzer was a complete waste. For what to me was a new product, I learned nothing. Why the under water tank setting? Why not some more emphasis on what they heck it is and what I should look for in a store.

The game was more riveting than the commercials.





Friday, February 1, 2019

Have Wellness On Your Mind? Why Not Begin Sharing Your Knowledge, Insights and Inspirations With Others?

If you want to start your own blog, but keep thinking that there are already too many blogs on the topic. Think, again! Wellness is a great general topic to begin thinking about if you have a personal interest in health. Decide what particular group of readers that you would relate to best. Narrow it further by deciding if if you want to reach men, women or both. Do you have a knack for talking with teens, young moms, retirees?

From nutrition and fitness to spiritual and mental health, the range of topics in the wellness genre is broad. So, ask yourself, "Do I prefer to write about healthy recipes, organic foods, exercise, diets, safety, etc? After you've decided what aspect of the topic most interests you, then do some more research.

Google those various segments of your interest and see what comes up. For instance, search organic food blogs and get an idea for the number of bloggers engaged in this topic. Review how they have sliced and diced the topic: what are their writing styles, do they follow their topic farm to table, do they include recipes, shopping tips, etc. Then google another wellness topic, etc.

Start your own wellness blog by deciding what you want to say. How might that be similar to or very different from the blogs already online. With a clear vision of what to say, it's time to pick a domain name. Remember you can attract readers by including a term that they might be searching if they are interested in your topic. Next, choose where your blog will be hosted. Sites such as Blogger are free.

If you choose a wellness blog, congratulations because your own blog will help you stay informed and be inspired to continue maintainong a healthy lifestyle. these websites are full of useful resources to help boost your well being.

This is Go Red Day so show your support for the American Heart Association!

Sunday, January 27, 2019

March 2019 Conferences That Can Benefit Any Blogger No Matter What Your Area of Blogging Expertise


Okay, in Feburary you may be chilling on a cruise or partying down at Mardi Gras, but in March you may need a reason to get out. For bloggers, a blog conference is that reason. They feature leaders in the field which allows you to network and exchange ideas with fellow bloggers and learn from those who have already succeeded.

Not only will you have exposure to a wealth of content and marketing ideas, but you may also have the opportunity to come face to face with sponsors who will find value in affiliating with your blog. You may also meet other bloggers with whom you can network to exchange guest posts to grow your traffic.

SXSW - Texas, March 8-17,2019

Unless you are a music or tech blogger, you may not have SXSW on your radar, but consider the benefits of networking at the SXSW Trade Show which is the epicenter of business at SXSW. In no other place at SXSW will you find this many creative businesses and organizations together. Last year it brought together more than 250 exhibitors from 27 countries with an incredibly diverse range of businesses from all industries and sectors, including health and medtech, marketing, music and film equipment, robotics, aerospace, mobile apps, 3D printing, and more.

If you run a fledgling business looking to showcase your innovations or possibly acquire seed funding from new investors? SXSW Startup Village and Startup Spotlight are great platforms to launch a new product and promote your startup.


Social Media Marketing World - California, March 20-22, 2019

Join 3,000 fellow marketers at a mega-conference designed to inspire and empower you with social media marketing ideas brought to you by Social Media Examiner. Gain actionable tips from more than 100 of the world’s top pros who specialize in marketing with Facebook, Instagram, Messenger bots, live video, social strategy, content marketing, analytics, video creation, YouTube for business, LinkedIn, Twitter, Pinterest, Snapchat, and more.

This conference exists to give marketers like you the ability to get all the information you need in one place, personally connect with the top experts in the world, form lifetime relationships that’ll help you year-round, and gain the confidence you need to succeed in your job.

Wednesday, January 23, 2019

New Year, New Opportunity for Bloggers, Knowledge Geeks and Others Who Can Write

Hey, the Biofortified Blog is seeking articles written by scientists, doctors, farmers, chefs, and anyone who eats food. This opportunity is open to anyone, no matter your views. The public needs people with first-hand knowledge and this gives people the opportunity to write about what they know, engage in a moderated discussion, and be part of a community of writers and readers that want to give these topics the attention they deserve.

We have a wide reach, with a network of scientists, science enthusiasts, and more who seek out our content. We will post and promote your work on social media and can help you build your personal brand as a writer while you write with us. Some of our writers have gone on to start their own successful projects and organizations.

Here are some of the topics that the Biofortified Blog is seeking:

*Plants, genetics, biotechnology. If you are a plant scientist, geneticist, breeder, or other scientist with expertise in this area, you could talk about the science, or one of the many issues that intersect the science.

*Agriculture. Cover crops, fertilizers, pesticides, organic, environmental impact, climate change, land use, farmer’s markets, and more! We want to hear diverse voices and first person accounts.

*Food. Who doesn’t love talking about food? Nutrition, culture and traditions, modernization, world hunger, food distribution, even recipes are welcome!

*Ethics. What are the ethical implications of new innovations in crops, food, or production practices? Help our readers consider important issues in bioethics.

*Education and science communication. Are students learning enough about where their food comes from? What are innovative ways to reach more people?
Law and regulations. Are you a lawyer, policy geek, or someone who thinks about the consequences of current or future policies and laws? Is there a better way to regulate new technologies?

*News and media. How is the media covering science, ag, and food? You could write a short summary of some interesting news, or comment on the media’s coverage of important issues.

*Interviews. Interviews with scientists and others are a great way to contribute. We can help put together questions, and so can our readers. If you have an idea about someone to interview, check with us first. We can also contact your interviewee for you, which might make it more likely that you will get the interview.

*Art, music, video. We invite all types of communication methods. Feel like videotaping yourself with your plants and telling us something cool about them? We can feature it on the blog, and upload it to our YouTube channel.

If there is something you want to contribute to the blog, please ask the Biofortified Blog before you put a lot of work into it. We can provide advice and make sure that your work is a great success! Find full contact information on biofortified.org

Sunday, November 18, 2018

Out of blog Ideas? No Prob. Check Out Five of The Top Sites For Blog Content Inspiration

Hey, it happens. The holidays are looming. You have too many things to do. You're tired of thinking. The reasons are many that could find you facing your computer screen pondering what to post. Don't worry it happens. If you're wondering WWSD [What Would Shakespeare Do?] He would probably have taken a walk, dropped into a pub, chatted for a while and returned home ready to dip quill in ink and produce another masterpiece.

But here are a few quick ways to move forward in a contemporary manner. Have a cup of hot chocolate,coffee or tea and find some inspiration on these sites listed below. From short lists to lengthy ones, there's much to pour over to transition your mind from blank to buzzing. Unlike the Bard, you really don't have to get out of your house when you're out of ideas. Blog topics, blog trends,blog content ideas,long copy, short copy, to use blog photos or not, to use blog video or not. The list is lengthy and Mr. Google has you covered.

47 Blog Content Ideas For When You have a Mental Block

103 Blog Post Ideas that your Readers will Love

20 Blog Content ideas Guaranteed to Drive Massive Traffic to Your Site

189 Creative Blog Post Ideas

101+ Sources for Blog Post Ideas

Saturday, October 13, 2018

Travel Blogger and Travel Writer Conferences For November 2018

Yes, it's hurricane season, but next month there are some great events for travel writers and bloggers. You'll want to grab a like-minded friend and head out to the following conferences:

Travel Classics West 2018

November 29-December 2, 2018
Scottsdale, Arizona, USA
For Freelance travel writers who want to connect with editors and the travel magazine market in general.
For more information check out TravelClassics.com


Sanibel Island Writers Conference

Nov 8 - 11, 2018
Sanibel Island, FL

Program Focus: Humor, Journalism, Nature, Screenwriting, Travel, Publishing, Poetry, Autobiography/Memoir, Fiction, Young Adult, Non-fiction, Children's, Marketing

Sponsor's Facebook Page www.facebook.com/pages/Sanibel-Island-Writers-Conference/114126118654415

Wednesday, September 26, 2018

What Do The Most Powerful Types of Blog Posts Have In Common?

Anwser: Powerful blog posts attract readers by providing something worth linking to or sharing. That's the magic.

What kinds of post do this best?

1. The Freebie
2. The Overview
3. The message that connects

The Freebie is great for linking, because who doesn't want a free resource booklet with useful information? Who doesn't want a free peice of art from an interesting artist? Who doesn't want a free sample of a product that would be useful to them?

The Overview blog post is time-saving and who doesn't need to save time. It's a busy, crazy world. If you're blogging part-time, time is an even greater pressure point. Therefore, when you're able to read a blog that gives a great summary of a particular topic that you can read quickly and feel more informed, you win and your reader wins.

The message that connects delivers on a heartfelt belief, a direction a way of saying something that resonates with a reader in a way that is meaningful. As a result that reader as friends and associates that they feel will share your message, so they do the logical thing: they share it.

So next time you sit staring at a blank page consider the above suggestions three of the most expedient things you can do to reach out to existing and new readers and grow your blog fans.