Sunday, June 17, 2018

What Are the Top B2C Content Marketing Trends for 2018

According to 2018 B2C Content Marketing Research conducted by Content Marketing Institute and Marketing Profs the following are some overall trends that you can consider when creating and distributing your content. These are relevant whether you blog for yourself or create content for someone else's business to consumer (B2C) enterprise. They are of particular interest if your time constraints or your budget rule out doing everything

2018 B2C Content Marketing Trends:
◾89% of B2C content marketers use social media.
◾86% of B2C content marketers use email (newsletters and welcome emails).
◾70% of B2C content marketers use blogs.
◾42% of B2C content marketers use in-person events. Use local or retail presence to get prospects to participate
in related activities. Also support community activities that help your prospects and customers.
◾34% of B2C content marketers use print (non-magazines). Other print options include newspapers and catalogs.
◾27% of B2C content marketers use content hubs (such as micro-sites and resource centers).
◾19% of B2C content marketers use webinars and virtual events.
◾17% of B2C content marketers use print magazines. Magazines allow marketers to reach an unplugged audience.
For example, Kraft extended their content offering into print.
◾17% of B2C content marketers use online presentations.
◾12% of B2C content marketers use digital magazines.


2018 B2C Content Marketing Trends: Social Media Use
◾97% of B2C content marketers use Facebook.
◾84% of B2C content marketers use Twitter.
◾69% of B2C content marketers use LinkedIn.
◾66% of B2C content marketers use YouTube.
◾63% of B2C content marketers use Instagram.
◾43% of B2C content marketers use Pinterest.
◾37% of B2C content marketers use Google+.
◾11% of B2C content marketers use SnapChat.
◾8% of B2C content marketers use Slideshare.
◾5% of B2C content marketers use Medium.


2018 B2C Content Marketing Trends: Content Formats
◾96% of B2C content marketers use non-video social media.
◾76% of B2C content marketers use video.
◾67% of B2C content marketers use illustrations and photos.
◾59% of B2C content marketers use infographics.
◾37% of B2C content marketers use interactive content.
◾35% of B2C content marketers use ebooks.
◾30% of B2C content marketers use case studies.
◾22% of B2C content marketers use live-streaming.
◾20% of B2C content marketers use research.
◾17% of B2C content marketers use mobile apps.

Monday, May 28, 2018

Happy Memorial Day 2018 To The Blogging and Vlogging Communities!

Hope that you are taking time to honor our veterans and enjoy some of the many patriotic activities taking place today! If you're still planning your summer travel consider this upcoming blog conference in California..

June 20-23 - Anaheim, CA - VidCon
This conference welcomes everyone but is of special interest to those who pursue video blogging or vlogging! The event is built around three tracks:

The Community Track is for fans who want to come to VidCon and have an amazing time. Everything in the Community Track is about having fun, making friends, and being entertained by the best online video personalities in the world.

The Creator Track is for aspirational video makers who want to learn how to create higher quality content and find a bigger audience. It includes workshops, Q&As, mentorship sessions, and other activities that give content creators the opportunity to tap into the skills of the most successful professionals in the industry.

The Industry Track is tailored to corporations, brands, and technology companies building businesses in the online video space. It features keynotes, fireside chats, seminars, case studies, and product demonstrations focused on practical hands-on advice for today and tomorrow coupled with strategic insight into the future of online video and the media business overall.

For more info visit vidcon.com.

Friday, May 18, 2018

BookExpo: THE Summer Event for Authors and Writing Bloggers, May 30-June 1, 2018 in NYC

What better way to save a little money than to combine your Vacay with your Blogging interests? BookExpo in NYC May 30-June 1, 2018 will be the first end-to-end business solution for the global publishing industry. Whether you are a writer interested in acquiring more knowledge for your own blog or perhaps someone interested in books who wants to start a book blog, this is the venue to "get schooled". Find out how content creation, rights trading, retail strategy and consumer behavior can increase your profits in today’s changing marketplace. BookExpo is where authors, booksellers, distributors, librarians, literary agents, and publishers can mingle and learn from each other.

Thursday, May 3, 2018

What Are The Best Times To Publish New Blog Posts?

Timing is not an aspect of a blog that everyone considers. I've never focused on blog timing, but some research reveals that not only the time of day, but the day of the week that you post can have an effect on readership. If you blog only once or twice a week some suggest Tuesdays and Wednesdays. Whether you post on those days or choose to be an every day poster, it seems as though early morning is the best time for increased readership and posting to social media.

This timing advice is not fail safe, particularly if you've already surveyed or researched your target readers and found out they follow a different time trend. However,if you haven't, you're probably like a lot of other bloggers, who just blog when they can, especially if they're just getting started. However, most blogs allow you to write in advance and schedule a post date and time.

Using Google Analytics to track your traffic, it's easy to get started. Once you've signed up [it's free]record the published time of each post. Using this data you can sort your visitors by the hour to see which days and hours rate the highest.

Make it a point to find out what your readers want more of and when they prefer to read online, you'll be better prepared to make your blogging successful.

Wednesday, April 4, 2018

Five Ideas To Help Create More Content for Your Blog

Everyone who blogs hits the wall every once in a while. With that said, now how can you bounce back with a renewed energy for posting?

First: Review every topic and subtopic that you've covered in the last three months. If you blog every day perhaps a month's review will be sufficient.

Second: Make a list of gaps that you find. For instance, have you just barely touched on a topic that deserves more coverage?

Third: Remember to talk to others about things in your field that really interest them. You may be surprised that something you take for granted is something that they would like to know more about.

Fourth: Expand your reading to related fields and what they are covering. This practiced regularly will broaden your knowledge base and bring new subjects to your attention.

Fifth: If you are a long copy blogger, think about writing occasional short posts. If you normally blog with short posts, consider sprinkling in a few longer ones. The variety may make your posts easier to produce and of more interest to your readers. Why? Not everyone is looking for in-depth on everything and those who are might grasp something new if you take the time to go long.

What you've just read is referred to in the industry as a listicle, which is just what you'd think. It's a summary of things that could each deserve their own article.

Wednesday, March 28, 2018

April 2018 and May 2018 Blog Conferences To Check Out For Foodies and Creatives

Foodies, who are bloggers or wanna be bloggers, should check out the April 20-21, 2018 Indulge Conference in Los Angeles for a conference filled with fun, laughter, exploration, education and delicious food. You'll have sessions on everything from SEO to food photography. The goal: Walk away with a stronger sense of community, enhanced skills, confidence in your business and maybe even a few extra pounds. Find details and register by visiting Indulge Conference.

Looking ahead to August 2018, add this one to your calendar: The International Food Blogger Conference will take place August 24 – August 26, 2018 in New Orleans, LA. Approximately 300 bloggers, writers, social media gurus, food company representatives, and others will gather to talk, eat, and learn. Find all the details and register at Food Blogger Conference.

Is Utah more convenient for you? Then check out the Snap Conference April 12-14, 2018 in Salt Lake City. This conference is not just for foodies, but casts its net out to any creative blogger, those who dream, make and share online. Snap is a community where imaginative bloggers can come together; learn from one another and walk away invigorated. Learn from some of the best bloggers representing modern handmade, contemporary craft, mind-blowing home-based events and DIY, along with dozens of creative entrepreneurs. Get details by visiting the Snap Conference.


HOT, like register now! For overall creative energy, light your fuse at The One Spark, a festival that is the setting for individuals and teams to receive market validation, direct feedback and to network with those who may be able to provide personal or professional networks to advance innovative ideas to the next level. One Spark 2018 takes place April 6-7 at Daily’s Place Amphitheater at EverBank Field in downtown Jacksonville, Florida.

Thursday, March 22, 2018

Trading In Your Blog Post Key Words for Long-Tail Search Terms for Better SEO

Even when you're in a hurry,it's worth spending time to choose the right key words for your blog posts. It is never enough to post news. Readers interested in your topic need to be able to find your blog posts.

I have written here before about long-tail keywords.[See September 21,2017.] If you are not familiar with this term, here's a simple way to understand it. Handcrafted furniture might be the overall topic of your blog, but you can attract more readers if in each blog post you contain some specific key search terms, not words, but longer descriptions.

For instance, if a specific blog post is about using sticks to craft chairs. For greater SEO or Search Engine Optimization, you'll want to use more than handcrafted furniture as your key search. You would want to use phrases, i.e. long-tail keywords, such as: making chairs from sticks and twigs, natural stick chairs, artisan stick furniture, etc. In this way, you will more likely attract crafters, who are drawn to your handcrafted furniture blog because they are interested in specifically crafting chairs from twigs or sticks.

Secondly, use multiple keywords. As mentioned above. By using a soft saturation of several terms, not only will you post have the likelihood of attracting more readers, it will also be more likely to attract those who are really interested in making stick furniture and might share your tips with their friends. If you actually have an online business that sells handcrafted furniture, including stick and twig furniture, this provides you with the possibility of buyers who are looking for not just handcrafted furniture, but specifically stick and twig chairs.
As an added bonuses your blog posts will read well, as opposed to being clogged with overuse of a particular search word or term in every blog post. And, Google search will like your posts better.