Friday, December 8, 2017

Health Bloggers Mark Your Calendars

Health bloggers will want to mark their calendars for the 2018 BlogHer18 Health Conference January 30-31, 2018 in New York City. This event celebrates the female storytellers who raise awareness for our collective health. This 1.5-day event for female content creators in the health and wellness space is a roadmap for living your best life through information, inspiration, and innovation. Cost for conference is $99-$249.

#BlogHer18 Health topics will include:

•Find Your Flow: A sunset workout session and networking mixer

•Learn From Her: Trending health & wellness issues that impact women's lives

•#WinningWomen: Personal stories of strong women overcoming health obstacles

•Passion to Purpose: Health advocates who made an impact by doing what they love

•Wine + Gyn: Honest talk about reproductive health

•Influencer Workshops: Mentor sessions designed for health & wellness content creators

•Sponsor Experiences: Meet leading brands in the health & wellness space



Speakers include:

Jillian Michaels - Popular Fitness Expert, Wellness Entrepreneur

Arianna Huffington - Founder and CEO of Thrive Global, the founder of The Huffington Post, and the author of 15 books, including, most recently, Thrive and The Sleep Revolution.

Nastia Liukin - five-time Olympic Medalist and Founder of the Grander Sports App

For details visit http://www.blogher.com/blogher18-health


Tuesday, November 14, 2017

January 18, 2018 Deadline For Local Governments to Meet New Accessibility Standards

If you know someone who provides content to a local government site, you will want to let them know that by January 18, 2018 all local government agencies across the U.S. are required to make website content and all digital information accessible to all users. This includes those with visual, hearing or other disabilities protected under the Americans with Disabilities Act (ADA).

More than 60 million Americans have some form of disability that inhibits them from using electronic information or browsing with a mouse, so local government website ADA compliance is critical for community engagement. To ensure greater access for all, the Web Content Accessibility Guidelines (WCAG), developed by the World Wide Web Consortium, defines how to make the necessary changes.

A company called Vision is providing a free, educational webinar series, 18 Minutes to Get You Ready for January 18, 2018, that provides critical compliance information. The free webinar will run from November 7th to December 12th. With the right resources and training, government agencies can learn to write, format and maintain content optimized for citizens with disabilities.

Vision conducted a 2017 "What's Next Survey" revealing that local government leaders across the US have a low level of knowledge of this web requirement. In fact, 87% indicated that they had moderate, weak or no knowledge of these Federal Web requirements.

For more information and to register for the free webinars copy the link below and paste into your browser:
http://info.visioninternet.com/webinar-18-minutes-to-get-you-ready-for-january-18-2018

Saturday, October 28, 2017

Why Should You Start A Blog? Don't Wait for the New Year to Jump Into Blogging.

Blogging is not just for people passing along information and gaining followers for their opinion. For instance fashion and fitness bloggers may just be trying to establish a strong presence online. However, if you are selling products or services online having a blog is one of the most cost effective way to drive traffic to your site.

Even if you have been totally fcused on database marketing by staying in touch with your current customers and offering them information on new products or providing them with a discount code. The email or phone list that you use only reaches your current customers. Why not start a blog and provide information on your products or services to anyone who finds it online and make it a point to make sure that as many people as possible find it.

By making your blog posts informative and even by featuring some of your current customers [especially if your blog is B to B] you enhance the chances that the people who read these posts will find a reason to click the link to your site where they can find more information about your product line and/or services. Moreover, by providing customers on your email list with information about your new blog you can probably count on them sharing some of the informations with others that they know. And, if you regularly feature some of your customers on your blog, they will in turn have a reason to share your blog with their friends and customers.

Your customers will begin to feel as though they know your company better. You can certainly provide them with interesting information and perhaps choose to be a little entertaining. As you do so, they will begin to feel even stronger about recommening your company and become the reason that more people buy your products or use your services. Even those random people who wander onto your blog may find a reason to click over to your site.

You'll get more than random people hitting your site if you write your blog contents with a few important things in mine. First of all, what will people who use your services or who buy your products be looking for when the type some words into the Google search bar? Okay, be sure that your blog post headings and some of your copy contain these words and phrases. Please use phrases, because if you just put a single relevant word into your copy used over and over the copy becomes for lack of a better word stupid. It will be difficult to read and intelligent people want be inclined to click over to your site. This is Search Engine Optimization [SEO] in a nutshell.

If you add photos or even video, be sure that you title them with search engines in mind. If, for instance, you are featuring a pic of a burgundy velvet top, don't just name the pic "top" or even velvet top. The more precisely you can identify your photo the more it will help people find your blog and be able to click over to your website.

If your blog is on your website there's nothing really wrong with that, as you could link from a description on your website for a particular item to your site's blog that has additional info on it. You'll have more internal links, but having it hosted elsewhere and linked to your website has the potential to drive more traffic to your site from people who do not already know about your company. The more links from other places, i.e. your new blog or copy from your blog that is you can have hosted on another relevant blog, the higher you'll climb in search engine rankings.

Having a blog on your site kind of forces your hand to provide fresh content to your customers. This is good thing because it gives your whole business a more appeal. Bonus and payoff, Google likes websites with denser content and sites that are active, hence your ranking with Google has some new ways to improve. Afterall why should Google bore searchers by serving up sites that are not the type of sites that a lot of web searchers are trying to find.

Whether you are ranking for key phrases, inside links or outside links, denser content or more active content, the benefits far out weigh the trouble of creating some fresh copy or contracting with someone to do so.More people are blogging about more things than ever before and it is time that you jumped in.

If you need some help with blog content, online press releases or other public relations services, marketing or human resources services, contact Andersonandcompany.com or Andersonandcompany.biz.

Sunday, October 8, 2017

Survey Reveals that 45% of Eleven Major Industries Will Increase Content Marketing Budgets in 2018


Okay, if you're a writer you know how important writing is to inform and connect with current and future customers. It appears that management is catching on, too. This fact is good for you and for them.

Informa Systems recently surveyed 11 industries and found that 45% of these intend to increase their investment in content marketing in 2018. Those surveyed represent a broad composition of 11 industries operating at the center of today's global economy, including: Aviation, Information Technology, Finance, Agriculture, Engineering, Trucking and Hospitality.

The survey also found that 70% of these industries are currently using B2B content marketing. However, despite the projected growth in content marketing, many B2B marketers still face challenges in measuring their content marketing success.

Informa reports that despite the projected growth in content marketing, many B2B marketers still face challenges in measuring their content marketing success. To learn more about how you should be measuring your content look to the Content Marketing Institute for guidance. They offer a field guide to the four types of content marketing metrics. These are consumption, sharing, leads, and sales. For more info visit their website. Even if you produce your own content and don't have to answer to someone's corporate office, the information is something that will help you gain insight.

Thursday, September 21, 2017

How Important are Keywords and Keyword Phrases to My Blog Content's SEO

To increase their share of web traffic, every web blogger should always pay attention to keywords and keyword phrases in their copy. These are the magnets that draw traffic based on intuitive searches on Google. This all begins with keyword research. Know your market and know the words and terms that they will be exploring online.

When you have keyword-optimized content in your blog posts and, use but not over use those words and terms, searchers can find you based on their interests and your keyword "guideposts" that draw them into your content. If you're blogging for business, your blog can become a lead generator.

Please note that keyword phrases [known as long-tail keyword phrases] are increasingly important for rising up in Google search, because the pool of information is massive. If you're writing about fashion just using the word fashion as a keyword puts you into competition with zillions of blogs that use that keyword. However, if you select specific searchable "hot" fashion phrases you are defining the path to your blog for a sizeable group of online searchers by pulling your content up through the fashion word maze and into a smaller pool where it has a better chance to be found.

Very basic informational long-tail keyword phrases might begin with the who, what, where, when, how and why of something. As you search, you run across these all the time and they draw clicks because someone wants to know exactly how or why, etc.
Today, such motivational click phrases as five ways to organize your closet or the top ten places are likely to appear in headlines and meta tags. Likewise, use of the word Tip or Hack [as in an easy way to do something] draw viewers whether you are a fashion blogger, a food blogger or a business blogger.

The key is to incorporate precise words and search terms that your targeted market uses. Then use them, but do not stuff your copy with them. Your copy needs to be readable for your audience to relate to it. In other words don't beat them over the head with certain words and phrases once you get them to your site.

Remember that one of the best thing about blogging [whether you blog is on your website or linked to it] is your ability to slant each blog to a particular reader/searcher.

If you need help with blog content,PR or marketing, contact Anderson and Company.

Thursday, August 24, 2017

Short vs. Long Content Posts: Which is Right For You?

Short versus long blog posts: which is better? Some sources such as Backlinko say that the average piece of content that ranks on Google is 1,900 words in length. They and others agree that writing longer copy allows a topic to be covered more completely, helps your blog stand out from the crowd and emphasis the importance of the topic being covered.

Long copy proponents say that the average user only reads 20% of each page because they are looking for a specific piece of information. In long form copy the addition of pics, stats and additional headlines make the content skimmable for the reader and actually gets them to read more.

Of course, the opposite side of the table points out that you should keep your posts short, because after 375 to 750 words you risk losing your reader's attention. The average post on WordPress is just 280 words in length. Although many of these will never rank high on Google, wildly popular marketing blogger Seth Godin is famous for short, daily posts that get shared. Some of his posts are less than 60 words.

From my point of view short is better. Generally, as a reader I don't have time to skim long content posts and as a blogger I don't have time to write long posts. If readers want more info on a particular topic, all they have to do is Google it. My work is done when I bring it to their attention.

For help with blog or web content, contact Anderson and Company.

Saturday, August 5, 2017

How To Be Inspired By Other Bloggers, Including the One With The Highest Ranking

Yes it is the stuff of legends. The Huffington Post launched more than a decade ago by Arriana Huffington, is the number one money earning blog online. Today it is valued at more than $1 billon. [Yes, that is billion with a "B".] Who would have guessed that a blog providing one more very liberal view on life and politics would reach the apex of the entire field of blogs. In 2011 she sold it to AOL for $315 million and retained her position as editor.

Although she has since stepped down from her position, AOL and its parent company Verizon Communications, still benefit from her name attached to the property. What does that tell you? Well, for starters, a blonde, liberal female can succeed on the Internet, the medium that was once considered a man's technical venue. It also tells you that the management of AOL made a pretty good investment when you do the math. They leveraged a $315 million investment into a property that is now worth an estimated $1 billion. It also tells you that when Verizon purchased AOL, it knew a thing or two about the importance of web content. Verizon Communications is today a company worth more than $198 billion.

So, a 12-year-old blog became a big part of Internet history by doing what? Providing relevant content that built a loyal following.

If you need help with blog content, contact Anderson and Company.