I don't know about you, but the commercial for Jif peanut butter where the little boy makes a peanut butter sandwich gets my vote for a memorable emotional commercial. How likely is this to touch the heart of every mom? On a scale of 1 to 10it is off the charts in my book.
And if there is any chance in the world that her child might actually do something this nice for her on a crazy busy school morning, Mom is reaching for the Jif peanut butter and placing it in her grocery cart.
It's a perfect slice of life for emotional branding this product. See more blog posts at http://www.andersonandcompany.biz.