Thursday, August 24, 2017

Short vs. Long Content Posts: Which is Right For You?

Short versus long blog posts: which is better? Some sources such as Backlinko say that the average piece of content that ranks on Google is 1,900 words in length. They and others agree that writing longer copy allows a topic to be covered more completely, helps your blog stand out from the crowd and emphasis the importance of the topic being covered.

Long copy proponents say that the average user only reads 20% of each page because they are looking for a specific piece of information. In long form copy the addition of pics, stats and additional headlines make the content skimmable for the reader and actually gets them to read more.

Of course, the opposite side of the table points out that you should keep your posts short, because after 375 to 750 words you risk losing your reader's attention. The average post on WordPress is just 280 words in length. Although many of these will never rank high on Google, wildly popular marketing blogger Seth Godin is famous for short, daily posts that get shared. Some of his posts are less than 60 words.

From my point of view short is better. Generally, as a reader I don't have time to skim long content posts and as a blogger I don't have time to write long posts. If readers want more info on a particular topic, all they have to do is Google it. My work is done when I bring it to their attention.

For help with blog or web content, contact Anderson and Company.

Saturday, August 5, 2017

How To Be Inspired By Other Bloggers, Including the One With The Highest Ranking

Yes it is the stuff of legends. The Huffington Post launched more than a decade ago by Arriana Huffington, is the number one money earning blog online. Today it is valued at more than $1 billon. [Yes, that is billion with a "B".] Who would have guessed that a blog providing one more very liberal view on life and politics would reach the apex of the entire field of blogs. In 2011 she sold it to AOL for $315 million and retained her position as editor.

Although she has since stepped down from her position, AOL and its parent company Verizon Communications, still benefit from her name attached to the property. What does that tell you? Well, for starters, a blonde, liberal female can succeed on the Internet, the medium that was once considered a man's technical venue. It also tells you that the management of AOL made a pretty good investment when you do the math. They leveraged a $315 million investment into a property that is now worth an estimated $1 billion. It also tells you that when Verizon purchased AOL, it knew a thing or two about the importance of web content. Verizon Communications is today a company worth more than $198 billion.

So, a 12-year-old blog became a big part of Internet history by doing what? Providing relevant content that built a loyal following.

If you need help with blog content, contact Anderson and Company.