Mercedes Benz Less Doors Commercial

Again, maybe my ears are just tuning into these things lately,
but a recent Mercedes commercial confuses the proper use of
the words less and fewer.

The commercial shows a chained car so powerful that the doors
are being pulled off. It is a dramatic commercial, but it ends
with a phrase that includes the words "less doors".

Grammatically, the script should have read fewer doors. Anything
that can be counted should use the word "fewer" when referring to
quantity, whether the use is with the word more or not.

Just saying...seems a little off for a luxury brand to do this on purpose.