Need More SEO and SEM? Save the Date for SMX Advanced Conference June 12-14 in Seattle

Ever wondered how much you really don't know about Search Engine Optimization (SEO)? Well SMX Advanced is the place to dig deeper. The 2017 conference runs June 12-14 in Seattle and costs $1,995 for the whole enchilada. [Seventy-five percent of the seats are already taken.]

However, if you aren't seeking a major business deduction or just don't have the extra cash, you can get a Networking Pass for just $199. So if you live in the Pacific Northwest or want a business vacay, this could be your opportunity to become uber informed. Even if a lot of it may sound like another language, you'll no doubt come away more enlightened.

So, if you're ready to" take a deep dive on mobile SEO, get in-depth AdWords training or learn advanced paid social media marketing tactics," you might want to sit through the sessions and come out with the knowledge needed to advise others. If you're just wading in, a little noshing and networking could go a long way. Check out the details at http://marketinglandevents.com/smx/advanced/workshops/

Content Boards Can Help You Stay In Touch with Your Readers and Customers

Click a button, curate content, post it to the web and email it to subscribers, and do it all automatically. Marketers can increase reach while decreasing time and resources spent. According to Dan Forootan, president of StreamSend Email Marketing, here are seven ways to make that happen.

1. Make News with Social
Convert social posts into an e-newsletter by creating a content board for social posts, and setting it to pull posts automatically from Facebook. Then set the content board to email new posts on a predetermined schedule.

2. Create a Dynamic Newsletter
Automatically deliver curated web content as an e-newsletter. Any time users see something interesting on the web, they can click on a bookmarklet in their browser to post it, share it and have it emailed automatically to subscribers as an e-newsletter.

3. Keep it Front and Center
Marketers can centralize content strategy with content boards, which act as a repository for content and can be embedded in web sites, shared to social and automatically emailed to subscribers.

4. Touch on Targeted Topics
Businesses can create multiple content boards and easily segment content by topic or target audience. Each board can be associated with its own list for automatic e-newsletter delivery.

5. Boost SEO
Content boards will provide powerful backlinks to businesses’ websites, boosting their website's SEO power.

6. Keep it Fresh
Embed content boards in your website. Every time you post new content to your board, your website will be updated too.

7. Keep it Friendly
Increase engagement with mobile-friendly e-newsletter templates. Take advantage of professionally designed e-newsletter templates optimized to render well across all screens, from the computer desktop to mobile devices.

Content Marketing's Role In Attracting and Retaining Readers and Customers

In 2016 content marketing will become even more important for a number of reasons. First and foremost is its ability to amp up Search Engine Optimization (SEO) for your site. Positioning your business or blog to come up on the front page of Google and other search engines is essential to people finding you online.

Online SEO is particularly essential if your products or services or only offered online. Your site or blog competes with a mind-boggling amount of other sites and the more buried down they are on the Web, the more difficult it will become to be found and the more expensive if you are relying only on digital ads.

Advertising your way to your potential customers' eyes is a diminishing factor, because not only do people as a rule dislike intrusive online advertising, there is an increasing use of ad-blockers to actually prevent unwanted advertisements, like banners and pop-ups, from appearing on a web page. With new Apple technology digital ads can also be blocked on cell phones.

What do you do? Provide your readers or potential customers with SEO enhanced content about yourself, your products and/or services. Determine what words or search terms that your readers are likely to use when looking for your type of business. Once these are determined,be careful not to "spam" the search engines with over use of your key words and phrases which will be counter-productive and not liked by many search engine algorithms. Describe your products or services in an easy to understand manner.

Write additional copy on them segmented by questions or search terms that your readers or potential customers are likely to want information about. This is not the typical FAQ list, but helpful informative articles, White Papers or even e-brochure and e-book downloads that can help your business provide a value added service. You can also benefit from key word press releases that link back to your site and can be an additional path to attract site traffic from the Web.

For Content Marketing, SEO and Related Topics Check Out SEJ

If you're an experienced writer just getting into blogging or into providing blog content, you'll want to learn more about the SEJ Search Engine Journal. It has daily posts about the topics of SEO, Search Engine News, Social Media, Entrepreneurship, WordPress, and Content Marketing. Besides daily updates, SEJ also creates in-depth content guides which are available as e-books for Kindle on Amazon. SEJ is a one-stop resource for white papers, pod casts and webinars on many of the things you want to know about blogging and providing content for your website or for others.

SEJ additionally offers an exclusive, invitation-only writers’ program that includes valuable perks such as conference press passes to its annual events and exposure on a site that gets about one million unique page views monthly. For details on these and the 2016 invitation only conferences check out Search Engine Journal.