Anwser: Powerful blog posts attract readers by providing something worth linking to or sharing. That's the magic.
What kinds of post do this best?
1. The Freebie
2. The Overview
3. The message that connects
The Freebie is great for linking, because who doesn't want a free resource booklet with useful information? Who doesn't want a free peice of art from an interesting artist? Who doesn't want a free sample of a product that would be useful to them?
The Overview blog post is time-saving and who doesn't need to save time. It's a busy, crazy world. If you're blogging part-time, time is an even greater pressure point. Therefore, when you're able to read a blog that gives a great summary of a particular topic that you can read quickly and feel more informed, you win and your reader wins.
The message that connects delivers on a heartfelt belief, a direction a way of saying something that resonates with a reader in a way that is meaningful. As a result that reader as friends and associates that they feel will share your message, so they do the logical thing: they share it.
So next time you sit staring at a blank page consider the above suggestions three of the most expedient things you can do to reach out to existing and new readers and grow your blog fans.