Sunday, October 8, 2017
Survey Reveals that 45% of Eleven Major Industries Will Increase Content Marketing Budgets in 2018
Okay, if you're a writer you know how important writing is to inform and connect with current and future customers. It appears that management is catching on, too. This fact is good for you and for them.
Informa Systems recently surveyed 11 industries and found that 45% of these intend to increase their investment in content marketing in 2018. Those surveyed represent a broad composition of 11 industries operating at the center of today's global economy, including: Aviation, Information Technology, Finance, Agriculture, Engineering, Trucking and Hospitality.
The survey also found that 70% of these industries are currently using B2B content marketing. However, despite the projected growth in content marketing, many B2B marketers still face challenges in measuring their content marketing success.
Informa reports that despite the projected growth in content marketing, many B2B marketers still face challenges in measuring their content marketing success. To learn more about how you should be measuring your content look to the Content Marketing Institute for guidance. They offer a field guide to the four types of content marketing metrics. These are consumption, sharing, leads, and sales. For more info visit their website. Even if you produce your own content and don't have to answer to someone's corporate office, the information is something that will help you gain insight.