Research and Markets has announced the availability of a new publication named "Web content, search portals and social media Global Market Report 2017".
Where is the largest and fastest growing market for Web content, search portals and social media? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Web content, search portals and social media global market report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider media market, and compares it with other markets.
For more information visit Research and Markets.
Monday, December 19, 2016
Saturday, December 3, 2016
Content Creators Need To Continuously Update SEO Strategies
Google never stops improving and updating its search engine, so web content creators and social media managers Search Engine Optimization (SEO) strategies need to continuously change.
For instance, in 2016 the lines between “web” and “social media” blurred. Google has been indexing regular social media content on its search result pages, while users are preferring to browse via their mobile apps rather than a computer.
Keep in mind that Facebook is currently the number one visited page on the web, and Google is changing its search engines to test a “mobile first” version indexer. Also take note of the fact that videos get 50 times better organic page ranks in Google compared to plain text content, and regular viewers click video links 41 percent more than static text.
What does this ‘vlogging’ trend mean? Video publishers must also support their content with keywords so people who may be interested can find it. Publishers should also include a link to their websites on every video.
Links to social network with appropriate hashtags and keywords are playing a significant role in how search engines understand which websites are credible and relevant. Seventy-six percent of marketers are using Facebook, Twitter, LinkedIn, YouTube and Google+ to boost and support SEO strategies.
For further details visit theusbport.com.
For instance, in 2016 the lines between “web” and “social media” blurred. Google has been indexing regular social media content on its search result pages, while users are preferring to browse via their mobile apps rather than a computer.
Keep in mind that Facebook is currently the number one visited page on the web, and Google is changing its search engines to test a “mobile first” version indexer. Also take note of the fact that videos get 50 times better organic page ranks in Google compared to plain text content, and regular viewers click video links 41 percent more than static text.
What does this ‘vlogging’ trend mean? Video publishers must also support their content with keywords so people who may be interested can find it. Publishers should also include a link to their websites on every video.
Links to social network with appropriate hashtags and keywords are playing a significant role in how search engines understand which websites are credible and relevant. Seventy-six percent of marketers are using Facebook, Twitter, LinkedIn, YouTube and Google+ to boost and support SEO strategies.
For further details visit theusbport.com.
Friday, November 25, 2016
Google Introduces Revamped Version of Google Sites Enterprise Webpage
This week Google introduced a completely revamped version of its Google Sites enterprise webpage and wiki-creation tool.
The new version of the tool, which Google has previously described as one of its most popular enterprise products, is designed to make it easier for employees to create and share content within the enterprise via team websites.
The tool features a new drag and drop interface for adding text, links, images and other components to a website and for rearranging and resizing elements on the page. The revamped Google Sites is also designed to let employees work with and insert content from the Google tools they use the most. For example, the refurbished Sites now allows users to embed schedules from Google Calendar, plug in a location from Google Maps or a video clip from Drive.
The revamped version of Google Sites also comes with layouts and themes that are capable of scaling and fitting to any screen size from large desktop monitors to smartphone screens. It supports an integrated preview feature that lets developers see how their web page will look like on different screen sizes even while they are editing the site. For more information go to eWeek.com
The new version of the tool, which Google has previously described as one of its most popular enterprise products, is designed to make it easier for employees to create and share content within the enterprise via team websites.
The tool features a new drag and drop interface for adding text, links, images and other components to a website and for rearranging and resizing elements on the page. The revamped Google Sites is also designed to let employees work with and insert content from the Google tools they use the most. For example, the refurbished Sites now allows users to embed schedules from Google Calendar, plug in a location from Google Maps or a video clip from Drive.
The revamped version of Google Sites also comes with layouts and themes that are capable of scaling and fitting to any screen size from large desktop monitors to smartphone screens. It supports an integrated preview feature that lets developers see how their web page will look like on different screen sizes even while they are editing the site. For more information go to eWeek.com
Thursday, November 10, 2016
Dotbiz Tip: Realize The Importance of Content When Guest Blogging
First of all, what is a guest blogging? It is simply when one blogger posts on another blog with the permission of that blogger. This is a good business strategy for attracting more eyes to your blog. At its best, it is mutually beneficial for the blog to which you are sending a guest post as well as to your blog.
It will be if you do your research. When you are developing a guest post, you want to write on a topic that is good for your readers as well as for the readers of the blog that you are pitching content to. Remember that your benefit of getting more readers to your blog is gained by having the other blog's readers read to the end of your article post to find your name and a link to your blog or website.
Also remember that people are busy and perhaps need a "carrot" or free offer as a reason to go ahead and click through to your site. By having them provide an email in order to receive your freebie, you are on your way to establishing a relationship with another regular reader of your blog or customer for your products or services.
Wednesday, October 26, 2016
Web Content: Following a Marketing Strategy and Writing with Purpose
Content marketing is defined as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. The objective of content marketing is to drive profitable customer action.
More succinctly,content marketing increases traffic to your website so that viewership of your site goes up and hopefully sales follow. In the words of many: Content marketing is king.
What kind of content can accomplish these goals? Excellent content. Begin by defining your audience. Where do they hang out on the Web and how can you interest them in paying a visit to your site. There's a ton of research on the Web so find out about users of Twitter, LinkedIn, Facebook and the other social media giants as well as newcomers to the field.
When you determine which sites best match your target visitors, then you will know where to concentrate your content and how to write in a manner which will be relevant to those people. If they like what you have to say, being social, they're likely to share it.
So, don't just write random stuff. Seek to consistently appeal to the audience that you want to reach. Have a strategy and write with that strategy in mind.
More succinctly,content marketing increases traffic to your website so that viewership of your site goes up and hopefully sales follow. In the words of many: Content marketing is king.
What kind of content can accomplish these goals? Excellent content. Begin by defining your audience. Where do they hang out on the Web and how can you interest them in paying a visit to your site. There's a ton of research on the Web so find out about users of Twitter, LinkedIn, Facebook and the other social media giants as well as newcomers to the field.
When you determine which sites best match your target visitors, then you will know where to concentrate your content and how to write in a manner which will be relevant to those people. If they like what you have to say, being social, they're likely to share it.
So, don't just write random stuff. Seek to consistently appeal to the audience that you want to reach. Have a strategy and write with that strategy in mind.
Monday, October 24, 2016
How Accelerated Mobile Pages and Instant Articles Could Affect Your Blog
Google's Accelerated Mobile Pages or AMP has been around for about a year. If you haven't heard about them they, along with Facebook Instant Articles and Apple News seek to speed up delivery via mobile devices.
While at first thought a good idea, challenges are now appearing in the encoding process to make these delivery methods work for the broader market. There is concensus around the fact that coding today is more complex than ever. So who wants to revert to the time when to be an online writer meant that you needed to be an online coder or pay to have your content coded?
Of course, no one is forcing you to use any of these platforms designed for mobile speed. However, the looming problem seems to be that AMP and Facebook Instant Articles are being favored in search results by their respective parent companies.
Apple, as well, is urging its users to use Apple News. For you that means that to monetize your content on Apple it is necessary to use Apple News.
The concern is that as Google and Facebook attract more and more content, smaller publishers will simply miss out. Will this affect you? Maybe, maybe not. However, it is a fact that growth of news consumption via mobile devices stands at 72% of market share versus 54% in 2013, according to a Pew Research survey.
Bottom line, if you count on press to get people to your blog, you may need to give mobile news content distribution and greater consideration.
While at first thought a good idea, challenges are now appearing in the encoding process to make these delivery methods work for the broader market. There is concensus around the fact that coding today is more complex than ever. So who wants to revert to the time when to be an online writer meant that you needed to be an online coder or pay to have your content coded?
Of course, no one is forcing you to use any of these platforms designed for mobile speed. However, the looming problem seems to be that AMP and Facebook Instant Articles are being favored in search results by their respective parent companies.
Apple, as well, is urging its users to use Apple News. For you that means that to monetize your content on Apple it is necessary to use Apple News.
The concern is that as Google and Facebook attract more and more content, smaller publishers will simply miss out. Will this affect you? Maybe, maybe not. However, it is a fact that growth of news consumption via mobile devices stands at 72% of market share versus 54% in 2013, according to a Pew Research survey.
Bottom line, if you count on press to get people to your blog, you may need to give mobile news content distribution and greater consideration.
Thursday, October 20, 2016
MAVEN App Provides A New Income Stream For Bloggers and Reviewers
Are you a blogger or a reviewer who likes to recommend products? Referral programs let you earn a small percentage of a sale whenever they lead a customer to certain sites like Amazon, Nordstroms and Best Buy.
However, those referral programs can be extremely complex and may not be worth it for anyone who's not a full-time reviewer. A company called Maven wants to change that, combining the profits of a referral program with the ease of a Pinterest board, allowing anyone who has a recommendation to earn something for their suggestions.
Users can post products from more than 3,000 retailers, including high-end fashion stores, electronics warehouses and big-box stores. They can add items by searching for them on Maven or by using the “Mavlet,” a bookmarklet that grabs items from retailers' webpages.
For each item, Maven does the hard work of generating the custom referral link from its partner sites. The item can then be added to a "board" with similar items. Boards can be shared via links on social networks or embedded in articles and on websites, allowing trendsetters to easily monetize their recommendations.
When a reader clicks on the recommended item, they are taken to a store page like Amazon or Target and the recommender will get credit for generating that sale.Maven’s users get a set percentage of every item bought through their links, with some retailers offering 20 percent or more of the sale. The company takes a small cut of each referral bonus.
“Maven was built to encourage peer-to-peer recommendations and reward those who are good at it,” said CEO and co-founder Jess Waldeck. “We try and create a large net of possibilities because we're not really focused on a certain industry,” Waldeck said. “What we want are people that are willing to use their network to share and willing to share their recommendations to earn.”
.
However, those referral programs can be extremely complex and may not be worth it for anyone who's not a full-time reviewer. A company called Maven wants to change that, combining the profits of a referral program with the ease of a Pinterest board, allowing anyone who has a recommendation to earn something for their suggestions.
Users can post products from more than 3,000 retailers, including high-end fashion stores, electronics warehouses and big-box stores. They can add items by searching for them on Maven or by using the “Mavlet,” a bookmarklet that grabs items from retailers' webpages.
For each item, Maven does the hard work of generating the custom referral link from its partner sites. The item can then be added to a "board" with similar items. Boards can be shared via links on social networks or embedded in articles and on websites, allowing trendsetters to easily monetize their recommendations.
When a reader clicks on the recommended item, they are taken to a store page like Amazon or Target and the recommender will get credit for generating that sale.Maven’s users get a set percentage of every item bought through their links, with some retailers offering 20 percent or more of the sale. The company takes a small cut of each referral bonus.
“Maven was built to encourage peer-to-peer recommendations and reward those who are good at it,” said CEO and co-founder Jess Waldeck. “We try and create a large net of possibilities because we're not really focused on a certain industry,” Waldeck said. “What we want are people that are willing to use their network to share and willing to share their recommendations to earn.”
.
Friday, October 7, 2016
Questions to Ask Before Starting A Blog
I'm switching gears in this post to talk to blogger's with regard to content and starting a blog. Before begin a blog you need to determine what really interests you. What topic would you be interested in finding out more about and posting about on a regular basis?
Sometimes your blog topic is obvious such helping to support an online or local business that you have. If you are not selling anything, then you may be blogging to support your place in a professional field or your may be a writer and simply choose a topic that you are interested in and feel the need to share with others. You may also plan to write a book on the topic, so that the blog posts can become a book or help to promote the book.
Once you have that narrowed down to one or two areas, determine the targeted audience for each. Then do a Google search to determine how many blogs are already out there. If the topic has minimal exposure, you can step in to fill an overlooked niche. If it is a crowded topic then you need to find a name for your blog that can be easily found. Make it original, easy to spell and easy to remember.
If you find yourself in a crowded field make sure that you use a unique voice for your blog and cover areas that may not be well addressed by others. Don't be discouraged if the field for your blog topic is crowded. Many times readers will follow several blogs on topics that interest them.
Sometimes your blog topic is obvious such helping to support an online or local business that you have. If you are not selling anything, then you may be blogging to support your place in a professional field or your may be a writer and simply choose a topic that you are interested in and feel the need to share with others. You may also plan to write a book on the topic, so that the blog posts can become a book or help to promote the book.
Once you have that narrowed down to one or two areas, determine the targeted audience for each. Then do a Google search to determine how many blogs are already out there. If the topic has minimal exposure, you can step in to fill an overlooked niche. If it is a crowded topic then you need to find a name for your blog that can be easily found. Make it original, easy to spell and easy to remember.
If you find yourself in a crowded field make sure that you use a unique voice for your blog and cover areas that may not be well addressed by others. Don't be discouraged if the field for your blog topic is crowded. Many times readers will follow several blogs on topics that interest them.
Tuesday, September 20, 2016
Live Beacon: And Then There Was Light for Promoting Web Contnet
Live Beacon a small, battery-powered, cloud-controlled device that transmits web content and notifications to nearby smartphones by broadcasting any web page, video or web app up to 30 meters (100 feet)may be of interest of any number of businesses. It will be launching soon on Kickstarter.
With the free Live Beacon app, your iOS or Android smartphone receives a notification whenever there's a beacon nearby, and automatically changes content as you move from beacon-to-beacon making it possible for anyone to send location-specific information without a single line of code.
Information Points: Replace brochures, pamphlets and other printed materials with beacons that transmit online content. Save time and money printing, be more environmentally friendly, and never run out of copies.
Self-guided Tours: Create multimedia tours for cities, museums, galleries and attractions by placing beacons near points of interest. Visitors get to use their own smartphones and tablets rather than clunky handsets.
Games & Activities: Make fun treasure hunts to keep participants active and entertained. Play to their competitive spirit by 'gamifying' the real world — gotta find ‘em all!
Loyalty & Rewards: Build a digital loyalty card for your customers. Don't expect them to carry around yet another card; instead they simply tap the beacon at the counter to collect stamps.
With the free Live Beacon app, your iOS or Android smartphone receives a notification whenever there's a beacon nearby, and automatically changes content as you move from beacon-to-beacon making it possible for anyone to send location-specific information without a single line of code.
Information Points: Replace brochures, pamphlets and other printed materials with beacons that transmit online content. Save time and money printing, be more environmentally friendly, and never run out of copies.
Self-guided Tours: Create multimedia tours for cities, museums, galleries and attractions by placing beacons near points of interest. Visitors get to use their own smartphones and tablets rather than clunky handsets.
Games & Activities: Make fun treasure hunts to keep participants active and entertained. Play to their competitive spirit by 'gamifying' the real world — gotta find ‘em all!
Loyalty & Rewards: Build a digital loyalty card for your customers. Don't expect them to carry around yet another card; instead they simply tap the beacon at the counter to collect stamps.
Tuesday, August 30, 2016
Sites That Offer Helpful Content Tools for Bloggers
As a blogger you're always on the lookout for new content and new ways to make finding that content and posting it easier. So here are a few suggestions to check out the next time you hit a wall:
Giphy Chrome Extension for GIFS and animated GIFS
Grammarly and Correctica for checking your work before publishing
WordCounter to let you know where you are number wise
Hemingway App to assess your copy
Headline Analyzer to help you get attention for your posts
Visit Hubspot marketing for more details on these and other helpful sites from their bloggers.
Giphy Chrome Extension for GIFS and animated GIFS
Grammarly and Correctica for checking your work before publishing
WordCounter to let you know where you are number wise
Hemingway App to assess your copy
Headline Analyzer to help you get attention for your posts
Visit Hubspot marketing for more details on these and other helpful sites from their bloggers.
Wednesday, August 3, 2016
Local Businesses Be Sure Your Web Content Can Be Found in Local Search
As you are blogging or sending out press it is important to know that half of all consumers who conducted a local search on their smartphone visited a store within the same day. Nearly one in ten of those searches led to a purchase within a day, according to a Google study. Bottom line, for local businesses, search marketing is a critical component to success.
While you want to push content out onto the Internet, if you have a business that draws the majority of its business from a local market, you need to make sure that your blog has links from other local sites. These could mean contributing content to another blog in your same town or city as well as pulling up in your business category on searches for your city.
Many small business owners are putting some dollars toward digital marketing, but according to a study by RevLocal nearly two-thirds say they spend less than $500 per month on digital advertising. Additionally, nearly six in ten businesses are investing in SEO and social media, and 36 percent are investing in review marketing.
While you want to push content out onto the Internet, if you have a business that draws the majority of its business from a local market, you need to make sure that your blog has links from other local sites. These could mean contributing content to another blog in your same town or city as well as pulling up in your business category on searches for your city.
Many small business owners are putting some dollars toward digital marketing, but according to a study by RevLocal nearly two-thirds say they spend less than $500 per month on digital advertising. Additionally, nearly six in ten businesses are investing in SEO and social media, and 36 percent are investing in review marketing.
Sunday, July 17, 2016
FileCloud Extension Now Available for Google Chrome Users
CodeLathe, the provider of FileCloud, the IT industry's most innovative Enterprise File Sharing and Sync platform, has announced the availability of a FileCloud extension for users of Google Chrome.
This new, easy-to-use extension enables users to save documents, images, and screen captures directly from Chrome to FileCloud. By using the FileCloud for Chrome extension,users can now save, and easily share information while working within Chrome by selecting content and then opening the right click context menu in Chrome and then selecting the "Save to FileCloud" option.
"This announcement is yet another example of delivering the most innovative enterprise file sync and share software anywhere in the industry," said Madhan Kanagavel, CEO of CodeLathe. "Nearly everyone is logged into a web browser throughout the day. The ability to share and save work product directly from Chrome will ensure that organizations will remain collaborative and highly efficient."
For more information, visit www.getfilecloud.com.
This new, easy-to-use extension enables users to save documents, images, and screen captures directly from Chrome to FileCloud. By using the FileCloud for Chrome extension,users can now save, and easily share information while working within Chrome by selecting content and then opening the right click context menu in Chrome and then selecting the "Save to FileCloud" option.
"This announcement is yet another example of delivering the most innovative enterprise file sync and share software anywhere in the industry," said Madhan Kanagavel, CEO of CodeLathe. "Nearly everyone is logged into a web browser throughout the day. The ability to share and save work product directly from Chrome will ensure that organizations will remain collaborative and highly efficient."
For more information, visit www.getfilecloud.com.
Saturday, July 2, 2016
Free Web Clipping and Note Sharing
Evernote has made news this week with its 8th Anniversary Celebration and the announcement that it is raising subscription fees for the paid plan of its note-taking app.
The good news is that Evernote Basic, which supports web clipping and note sharing is still free. On Basic, you can access notes on up to two devices, such as a computer and phone, two computers, or a phone and a tablet, as well as on the web, so you can continue to take your notes with you throughout your day. Passcode lock on the mobile app, formerly a paid feature, is now available on Basic as well.
Those who do not want to pay the increased fees for Evernote's paid plans do have other choices such as OneNote, a free service that has many features including clipping content from Web pages, attaching PDFs to notes, drawing (if you have a touch screen laptop)and table tools.
The good news is that Evernote Basic, which supports web clipping and note sharing is still free. On Basic, you can access notes on up to two devices, such as a computer and phone, two computers, or a phone and a tablet, as well as on the web, so you can continue to take your notes with you throughout your day. Passcode lock on the mobile app, formerly a paid feature, is now available on Basic as well.
Those who do not want to pay the increased fees for Evernote's paid plans do have other choices such as OneNote, a free service that has many features including clipping content from Web pages, attaching PDFs to notes, drawing (if you have a touch screen laptop)and table tools.
Tuesday, April 26, 2016
Easily Embed Web Content Into Your Presentations With New Liveslides Technology
Presenters are now able to embed any web content directly into their presentations thanks to a new PowerPoint and Keynote add-in called LiveSlides. Poll Everywhere, the company that pioneered the mobile audience response system, created the technology which is now available on both Windows and Mac platforms.
Liveslides enables seamless presentations without flipping back and forth between the presentation and a web browser to show a video, ask a poll question, or view a reporting dashboard. The add-in makes it possible to embed directly within the slide deck for a smooth presentation.
With the rise of social media, presenters and venues are increasingly using services such as Twitter and Facebook to interact with attendees during live events. LiveSlides makes it possible to display media streams directly within a slide deck and bring the backchannel to the foreground to increase audience interaction.
LiveSlides allows users to put real-time data into presentations. In the business world it's not uncommon for someone to take a screenshot of a live data dashboard, paste the picture in a slide, and present it. The tool also allows corporate trainers to demonstrate eLearning portals right within their presentations, and show participants how to use them.
Tuesday, April 19, 2016
Dot Biz Buzz: The Future of Web Content Management
Web content management (WCM) software has outgrown being only a tool for creating web content,according to Gartner, Inc., In addition to serving content, WCM vendors have set their sights on helping companies manage their customers experiences. This shift is due to the fact that consumers are harder to reach and more discerning, according to Mark Floisand, VP of product marketing for Sitecore, one of many companies in the rapidly growing WCM market.
According to a report by the market research and consulting firm Markets and Markets, the web content management market will almost double to $6.85 billion by 2020, a compound annual growth rate of 14.5%. as companies' needs mature and they outgrow homegrown solutions.
As consumers increasingly interacting with brands via smartphones and tablets, helping businesses respond to their mobile market is a top priority for WCM vendors.
But as big as the mobile trend has become it is not the sole trend impacting the web content management industry. Customer relationship management (CRM) tools are as important as ever and may become the reason that WCM and CRM join forces at some point.
Although many companies continue to rely on their DIY solutions, when they decide to acquire WCM software, they find that is has become somewhat of a commodity. So the growing demand is for WCM solutions that help them manage their customers' experiences as well. Companies such as Sitecore are focused on allowing companies to know each customer as an individual and being able to automate managing customer experiences among the many different channels that exist today.
For more information see gartner.com and sitecore.net.
According to a report by the market research and consulting firm Markets and Markets, the web content management market will almost double to $6.85 billion by 2020, a compound annual growth rate of 14.5%. as companies' needs mature and they outgrow homegrown solutions.
As consumers increasingly interacting with brands via smartphones and tablets, helping businesses respond to their mobile market is a top priority for WCM vendors.
But as big as the mobile trend has become it is not the sole trend impacting the web content management industry. Customer relationship management (CRM) tools are as important as ever and may become the reason that WCM and CRM join forces at some point.
Although many companies continue to rely on their DIY solutions, when they decide to acquire WCM software, they find that is has become somewhat of a commodity. So the growing demand is for WCM solutions that help them manage their customers' experiences as well. Companies such as Sitecore are focused on allowing companies to know each customer as an individual and being able to automate managing customer experiences among the many different channels that exist today.
For more information see gartner.com and sitecore.net.
Thursday, March 24, 2016
Content Boards Can Help You Stay In Touch with Your Readers and Customers
Click a button, curate content, post it to the web and email it to subscribers, and do it all automatically. Marketers can increase reach while decreasing time and resources spent. According to Dan Forootan, president of StreamSend Email Marketing, here are seven ways to make that happen.
1. Make News with Social
Convert social posts into an e-newsletter by creating a content board for social posts, and setting it to pull posts automatically from Facebook. Then set the content board to email new posts on a predetermined schedule.
2. Create a Dynamic Newsletter
Automatically deliver curated web content as an e-newsletter. Any time users see something interesting on the web, they can click on a bookmarklet in their browser to post it, share it and have it emailed automatically to subscribers as an e-newsletter.
3. Keep it Front and Center
Marketers can centralize content strategy with content boards, which act as a repository for content and can be embedded in web sites, shared to social and automatically emailed to subscribers.
4. Touch on Targeted Topics
Businesses can create multiple content boards and easily segment content by topic or target audience. Each board can be associated with its own list for automatic e-newsletter delivery.
5. Boost SEO
Content boards will provide powerful backlinks to businesses’ websites, boosting their website's SEO power.
6. Keep it Fresh
Embed content boards in your website. Every time you post new content to your board, your website will be updated too.
7. Keep it Friendly
Increase engagement with mobile-friendly e-newsletter templates. Take advantage of professionally designed e-newsletter templates optimized to render well across all screens, from the computer desktop to mobile devices.
1. Make News with Social
Convert social posts into an e-newsletter by creating a content board for social posts, and setting it to pull posts automatically from Facebook. Then set the content board to email new posts on a predetermined schedule.
2. Create a Dynamic Newsletter
Automatically deliver curated web content as an e-newsletter. Any time users see something interesting on the web, they can click on a bookmarklet in their browser to post it, share it and have it emailed automatically to subscribers as an e-newsletter.
3. Keep it Front and Center
Marketers can centralize content strategy with content boards, which act as a repository for content and can be embedded in web sites, shared to social and automatically emailed to subscribers.
4. Touch on Targeted Topics
Businesses can create multiple content boards and easily segment content by topic or target audience. Each board can be associated with its own list for automatic e-newsletter delivery.
5. Boost SEO
Content boards will provide powerful backlinks to businesses’ websites, boosting their website's SEO power.
6. Keep it Fresh
Embed content boards in your website. Every time you post new content to your board, your website will be updated too.
7. Keep it Friendly
Increase engagement with mobile-friendly e-newsletter templates. Take advantage of professionally designed e-newsletter templates optimized to render well across all screens, from the computer desktop to mobile devices.
Tuesday, February 16, 2016
Content Marketing's Role In Attracting and Retaining Readers and Customers
In 2016 content marketing will become even more important for a number of reasons. First and foremost is its ability to amp up Search Engine Optimization (SEO) for your site. Positioning your business or blog to come up on the front page of Google and other search engines is essential to people finding you online.
Online SEO is particularly essential if your products or services or only offered online. Your site or blog competes with a mind-boggling amount of other sites and the more buried down they are on the Web, the more difficult it will become to be found and the more expensive if you are relying only on digital ads.
Advertising your way to your potential customers' eyes is a diminishing factor, because not only do people as a rule dislike intrusive online advertising, there is an increasing use of ad-blockers to actually prevent unwanted advertisements, like banners and pop-ups, from appearing on a web page. With new Apple technology digital ads can also be blocked on cell phones.
What do you do? Provide your readers or potential customers with SEO enhanced content about yourself, your products and/or services. Determine what words or search terms that your readers are likely to use when looking for your type of business. Once these are determined,be careful not to "spam" the search engines with over use of your key words and phrases which will be counter-productive and not liked by many search engine algorithms. Describe your products or services in an easy to understand manner.
Write additional copy on them segmented by questions or search terms that your readers or potential customers are likely to want information about. This is not the typical FAQ list, but helpful informative articles, White Papers or even e-brochure and e-book downloads that can help your business provide a value added service. You can also benefit from key word press releases that link back to your site and can be an additional path to attract site traffic from the Web.
Online SEO is particularly essential if your products or services or only offered online. Your site or blog competes with a mind-boggling amount of other sites and the more buried down they are on the Web, the more difficult it will become to be found and the more expensive if you are relying only on digital ads.
Advertising your way to your potential customers' eyes is a diminishing factor, because not only do people as a rule dislike intrusive online advertising, there is an increasing use of ad-blockers to actually prevent unwanted advertisements, like banners and pop-ups, from appearing on a web page. With new Apple technology digital ads can also be blocked on cell phones.
What do you do? Provide your readers or potential customers with SEO enhanced content about yourself, your products and/or services. Determine what words or search terms that your readers are likely to use when looking for your type of business. Once these are determined,be careful not to "spam" the search engines with over use of your key words and phrases which will be counter-productive and not liked by many search engine algorithms. Describe your products or services in an easy to understand manner.
Write additional copy on them segmented by questions or search terms that your readers or potential customers are likely to want information about. This is not the typical FAQ list, but helpful informative articles, White Papers or even e-brochure and e-book downloads that can help your business provide a value added service. You can also benefit from key word press releases that link back to your site and can be an additional path to attract site traffic from the Web.
Wednesday, February 10, 2016
DotBiz Word Up: RankBrain Helps the Long Tail Searcher Find Your Specialized Content
In the last quarter of 2015 Google announced that it would begin using RankBrain, a machine learning artificial intelligence (AI) system that helps it process search results to provide more relevant results for users. RankBrain uses AI to embed a huge amount of language into mathematical vectors. If it sees an unfamiliar word or phrase, RankBrain can make a guess as to the words or phrases that have a similar meaning and filter search results accordingly.
RankBrain is not just about never-before seen queries, although they are a growing part of Google's 67% chunk of the global search market and Google's approximately 3.5 billion Google searches per day. With RankBrain Google can deliver better results for rarer search terms which sophisticated searchers increasingly use.
Google has said that never-before-seen queries account for some 15 percent of all searches. These and other phrases make up something called the ‘long tail’ search which is not a simple key word or even a couple of key words, but rather a specialized search term entered to return a more focused search result. RankBrain handles the increasing number of long tail searches that more specifically describe what a searcher hopes to find.
What this means for bloggers and other content providers is that frequency of particular keywords in your content is less important. Your copy need not and should not sound as though it is knocking a reader over the head with a particular word, even if that word is as favorable a word as chocolate.
The result will be that RankBrain can hopefully deliver searchers to your content who are in a way pre-qualified for the information you are dispensing or products and services that you are selling. For more information search RankBrain.
RankBrain is not just about never-before seen queries, although they are a growing part of Google's 67% chunk of the global search market and Google's approximately 3.5 billion Google searches per day. With RankBrain Google can deliver better results for rarer search terms which sophisticated searchers increasingly use.
Google has said that never-before-seen queries account for some 15 percent of all searches. These and other phrases make up something called the ‘long tail’ search which is not a simple key word or even a couple of key words, but rather a specialized search term entered to return a more focused search result. RankBrain handles the increasing number of long tail searches that more specifically describe what a searcher hopes to find.
What this means for bloggers and other content providers is that frequency of particular keywords in your content is less important. Your copy need not and should not sound as though it is knocking a reader over the head with a particular word, even if that word is as favorable a word as chocolate.
The result will be that RankBrain can hopefully deliver searchers to your content who are in a way pre-qualified for the information you are dispensing or products and services that you are selling. For more information search RankBrain.
Friday, January 22, 2016
Dot Biz Blog Says Intelligent Content Convenes March 2016 in Vegas
Okay, we can all see the first month of 2016 drawing to a close. The new year hype is old, the resolutions are same old, same old and we're all eager to see what's ahead, really ahead. For content marketers and bloggers what you may need is an infusion of new ideas via the Intelligent Content Conference coming up March 7-9 in Las Vegas.
ICC is all about schooling you on the need to scale your content, leverage the right technology, easily repurpose and reuse content, and deliver content to the right person, at the right time, regardless of device. Who attends these gatherings, will you feel out of place and is the trip something you can write off as a biz expense?
Well, the answer to the first part of that question is answered by the organization as the following: Marketing practitioners passionate about leveraging content as an organizational asset, including communications roles, content strategists, managers and creators, and internal content change agents. Sessions will lean toward larger enterprises and those companies that want to bring structure to their content marketing with process and technology.
So, the answer to the second part is only something you can answer, but if you're an indie content provider looking to hook up with a larger enterprise, networking may make that possible. If you want to continue to do you own thing with better insight into the larger scheme of things, chances are you will benefit as well. If you're already involved as a major player you will already know about this conference and have it on your calendar.
Can you write it off? You, bet. And if you're feeling lucky, who knows maybe your stay at The M Resort Spa & Casino, at the special attendee room rate of $150 per night (plus applicable taxes and fees)will bring in enough winnings to pay attending the conference. Check out the details now at Intelligent Content Conference.
ICC is all about schooling you on the need to scale your content, leverage the right technology, easily repurpose and reuse content, and deliver content to the right person, at the right time, regardless of device. Who attends these gatherings, will you feel out of place and is the trip something you can write off as a biz expense?
Well, the answer to the first part of that question is answered by the organization as the following: Marketing practitioners passionate about leveraging content as an organizational asset, including communications roles, content strategists, managers and creators, and internal content change agents. Sessions will lean toward larger enterprises and those companies that want to bring structure to their content marketing with process and technology.
So, the answer to the second part is only something you can answer, but if you're an indie content provider looking to hook up with a larger enterprise, networking may make that possible. If you want to continue to do you own thing with better insight into the larger scheme of things, chances are you will benefit as well. If you're already involved as a major player you will already know about this conference and have it on your calendar.
Can you write it off? You, bet. And if you're feeling lucky, who knows maybe your stay at The M Resort Spa & Casino, at the special attendee room rate of $150 per night (plus applicable taxes and fees)will bring in enough winnings to pay attending the conference. Check out the details now at Intelligent Content Conference.
Subscribe to:
Posts (Atom)
