I'm switching gears in this post to talk to blogger's with regard to content and starting a blog. Before begin a blog you need to determine what really interests you. What topic would you be interested in finding out more about and posting about on a regular basis?
Sometimes your blog topic is obvious such helping to support an online or local business that you have. If you are not selling anything, then you may be blogging to support your place in a professional field or your may be a writer and simply choose a topic that you are interested in and feel the need to share with others. You may also plan to write a book on the topic, so that the blog posts can become a book or help to promote the book.
Once you have that narrowed down to one or two areas, determine the targeted audience for each. Then do a Google search to determine how many blogs are already out there. If the topic has minimal exposure, you can step in to fill an overlooked niche. If it is a crowded topic then you need to find a name for your blog that can be easily found. Make it original, easy to spell and easy to remember.
If you find yourself in a crowded field make sure that you use a unique voice for your blog and cover areas that may not be well addressed by others. Don't be discouraged if the field for your blog topic is crowded. Many times readers will follow several blogs on topics that interest them.
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