So...you're a blogger and have been mostly focused on coming up with new content. In fact, at first that was all that you cared about and rightfully so. Now, you may find yourself at the stage where you want your traffic to increase not at a snail's pace, but at least a little faster. By now you are probably writing with key words in mind. Not to insult your intelligence, but these are simply words that draw in the people that you want to read you blog. So the words you choose to incorporate into your blog content need to be words or phrases that the readers that you want would likely be searching online.
Whether your blog supports a service business or supports a business that sells products or perhaps it is just to share your knowledge with others. Whatever your particular scenario once you hone in on what your readers are seeking work these words and phrases into your blog, but don't stop there. Identify other blogs that might have an interest in your content. They are often willing to use your blog post as a guest blogger on their site. When they do they will offer a link back to your site. These links are just as important as your key words in reaching a larger and larger audience.
You can also increase your blog's readership by sending it out it newsletter form or a teaser with a link that can be emailed to a list of your readers. If you don't have a sign-up on your blog or social media you can compile a list based on your own customers or clients or upon a shared list if you can locate a non-competing business that finds your content relevant to their customers.You can even rent an email list. The purpose of sending out some of your content via email is that you have the opportunity to draw these email readers to your blog site, hopefully on a regular basis.
To find even more readers, write a key word press release. It's more work and should actually contain news. For instance you could decide to turn your blog posts into a short booklet or guide. Great write a press release and link the release to your blog where you offer the new booklet for sale. Perhaps, you decide to launch a survey on a topic related to your blog. Great, now write a press release about the survey and how to take it. If your blog supports products, write a press release on your newest product and how it is different from others of its kind.
Bottom line, great content is the first step to a great blog. Great outreach is the way to draw more readers to your great content.
Showing posts with label guest blogging. Show all posts
Showing posts with label guest blogging. Show all posts
Wednesday, April 12, 2017
Thursday, November 10, 2016
Dotbiz Tip: Realize The Importance of Content When Guest Blogging
First of all, what is a guest blogging? It is simply when one blogger posts on another blog with the permission of that blogger. This is a good business strategy for attracting more eyes to your blog. At its best, it is mutually beneficial for the blog to which you are sending a guest post as well as to your blog.
It will be if you do your research. When you are developing a guest post, you want to write on a topic that is good for your readers as well as for the readers of the blog that you are pitching content to. Remember that your benefit of getting more readers to your blog is gained by having the other blog's readers read to the end of your article post to find your name and a link to your blog or website.
Also remember that people are busy and perhaps need a "carrot" or free offer as a reason to go ahead and click through to your site. By having them provide an email in order to receive your freebie, you are on your way to establishing a relationship with another regular reader of your blog or customer for your products or services.
Labels:
biz blog,
blog content,
dotbiz,
guest blogging,
web content
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