Trading In Your Blog Post Key Words for Long-Tail Search Terms for Better SEO

Even when you're in a hurry,it's worth spending time to choose the right key words for your blog posts. It is never enough to post news. Readers interested in your topic need to be able to find your blog posts.

I have written here before about long-tail keywords.[See September 21,2017.] If you are not familiar with this term, here's a simple way to understand it. Handcrafted furniture might be the overall topic of your blog, but you can attract more readers if in each blog post you contain some specific key search terms, not words, but longer descriptions.

For instance, if a specific blog post is about using sticks to craft chairs. For greater SEO or Search Engine Optimization, you'll want to use more than handcrafted furniture as your key search. You would want to use phrases, i.e. long-tail keywords, such as: making chairs from sticks and twigs, natural stick chairs, artisan stick furniture, etc. In this way, you will more likely attract crafters, who are drawn to your handcrafted furniture blog because they are interested in specifically crafting chairs from twigs or sticks.

Secondly, use multiple keywords. As mentioned above. By using a soft saturation of several terms, not only will you post have the likelihood of attracting more readers, it will also be more likely to attract those who are really interested in making stick furniture and might share your tips with their friends. If you actually have an online business that sells handcrafted furniture, including stick and twig furniture, this provides you with the possibility of buyers who are looking for not just handcrafted furniture, but specifically stick and twig chairs.
As an added bonuses your blog posts will read well, as opposed to being clogged with overuse of a particular search word or term in every blog post. And, Google search will like your posts better.

How to Draw More Readers To Your Blog

So...you're a blogger and have been mostly focused on coming up with new content. In fact, at first that was all that you cared about and rightfully so. Now, you may find yourself at the stage where you want your traffic to increase not at a snail's pace, but at least a little faster. By now you are probably writing with key words in mind. Not to insult your intelligence, but these are simply words that draw in the people that you want to read you blog. So the words you choose to incorporate into your blog content need to be words or phrases that the readers that you want would likely be searching online.

Whether your blog supports a service business or supports a business that sells products or perhaps it is just to share your knowledge with others. Whatever your particular scenario once you hone in on what your readers are seeking work these words and phrases into your blog, but don't stop there. Identify other blogs that might have an interest in your content. They are often willing to use your blog post as a guest blogger on their site. When they do they will offer a link back to your site. These links are just as important as your key words in reaching a larger and larger audience.

You can also increase your blog's readership by sending it out it newsletter form or a teaser with a link that can be emailed to a list of your readers. If you don't have a sign-up on your blog or social media you can compile a list based on your own customers or clients or upon a shared list if you can locate a non-competing business that finds your content relevant to their customers.You can even rent an email list. The purpose of sending out some of your content via email is that you have the opportunity to draw these email readers to your blog site, hopefully on a regular basis.

To find even more readers, write a key word press release. It's more work and should actually contain news. For instance you could decide to turn your blog posts into a short booklet or guide. Great write a press release and link the release to your blog where you offer the new booklet for sale. Perhaps, you decide to launch a survey on a topic related to your blog. Great, now write a press release about the survey and how to take it. If your blog supports products, write a press release on your newest product and how it is different from others of its kind.

Bottom line, great content is the first step to a great blog. Great outreach is the way to draw more readers to your great content.

DotBiz Word Up: RankBrain Helps the Long Tail Searcher Find Your Specialized Content

In the last quarter of 2015 Google announced that it would begin using RankBrain, a machine learning artificial intelligence (AI) system that helps it process search results to provide more relevant results for users. RankBrain uses AI to embed a huge amount of language into mathematical vectors. If it sees an unfamiliar word or phrase, RankBrain can make a guess as to the words or phrases that have a similar meaning and filter search results accordingly.

RankBrain is not just about never-before seen queries, although they are a growing part of Google's 67% chunk of the global search market and Google's approximately 3.5 billion Google searches per day. With RankBrain Google can deliver better results for rarer search terms which sophisticated searchers increasingly use.

Google has said that never-before-seen queries account for some 15 percent of all searches. These and other phrases make up something called the ‘long tail’ search which is not a simple key word or even a couple of key words, but rather a specialized search term entered to return a more focused search result. RankBrain handles the increasing number of long tail searches that more specifically describe what a searcher hopes to find.

What this means for bloggers and other content providers is that frequency of particular keywords in your content is less important. Your copy need not and should not sound as though it is knocking a reader over the head with a particular word, even if that word is as favorable a word as chocolate.

The result will be that RankBrain can hopefully deliver searchers to your content who are in a way pre-qualified for the information you are dispensing or products and services that you are selling. For more information search RankBrain.