Okay, if your first set of 2018 Resolutions have either been checked off or tossed, maybe you're ready for another set that has nothing to do with losing weight or being more organized. If you are a blogger or a content provider why not determine today to make your content more likely to be shared.
Some of the best minds in the business say that making your content more inspirational, useful and topical are three major things that should be top of mind when you work on content. If you can inspire another mind, there's every chance that person will not only visit your blog again, but they may well be inspired to share your link with others.
If your content can focus regularly on information that is useful, people may bookmark your blog or once again pass the info onto others. If you blog with a wide sweep rather than a narrow focus it will be more difficult to maintain usefulness across your reader base. However, even if your readers are drawn from several different areas, the usefulness of the information may still apply.
Keeping your content topical is yet a third way to build readership. The best way of describing topical content is by saying it’s more of a news topic about something that’s happened recently. It tends to become less useful with time. Content that aggregates a swath of useful news of interest to their readers provides a real benefit as long as topical content is a regular occurrence.
Showing posts with label web content. Show all posts
Showing posts with label web content. Show all posts
Saturday, January 13, 2018
Monday, December 19, 2016
Global Market Report 2017 Has New Stats On Web Content, Search Portals and Social Media
Research and Markets has announced the availability of a new publication named "Web content, search portals and social media Global Market Report 2017".
Where is the largest and fastest growing market for Web content, search portals and social media? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Web content, search portals and social media global market report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider media market, and compares it with other markets.
For more information visit Research and Markets.
Where is the largest and fastest growing market for Web content, search portals and social media? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Web content, search portals and social media global market report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider media market, and compares it with other markets.
For more information visit Research and Markets.
Thursday, November 10, 2016
Dotbiz Tip: Realize The Importance of Content When Guest Blogging
First of all, what is a guest blogging? It is simply when one blogger posts on another blog with the permission of that blogger. This is a good business strategy for attracting more eyes to your blog. At its best, it is mutually beneficial for the blog to which you are sending a guest post as well as to your blog.
It will be if you do your research. When you are developing a guest post, you want to write on a topic that is good for your readers as well as for the readers of the blog that you are pitching content to. Remember that your benefit of getting more readers to your blog is gained by having the other blog's readers read to the end of your article post to find your name and a link to your blog or website.
Also remember that people are busy and perhaps need a "carrot" or free offer as a reason to go ahead and click through to your site. By having them provide an email in order to receive your freebie, you are on your way to establishing a relationship with another regular reader of your blog or customer for your products or services.
Tuesday, September 20, 2016
Live Beacon: And Then There Was Light for Promoting Web Contnet
Live Beacon a small, battery-powered, cloud-controlled device that transmits web content and notifications to nearby smartphones by broadcasting any web page, video or web app up to 30 meters (100 feet)may be of interest of any number of businesses. It will be launching soon on Kickstarter.
With the free Live Beacon app, your iOS or Android smartphone receives a notification whenever there's a beacon nearby, and automatically changes content as you move from beacon-to-beacon making it possible for anyone to send location-specific information without a single line of code.
Information Points: Replace brochures, pamphlets and other printed materials with beacons that transmit online content. Save time and money printing, be more environmentally friendly, and never run out of copies.
Self-guided Tours: Create multimedia tours for cities, museums, galleries and attractions by placing beacons near points of interest. Visitors get to use their own smartphones and tablets rather than clunky handsets.
Games & Activities: Make fun treasure hunts to keep participants active and entertained. Play to their competitive spirit by 'gamifying' the real world — gotta find ‘em all!
Loyalty & Rewards: Build a digital loyalty card for your customers. Don't expect them to carry around yet another card; instead they simply tap the beacon at the counter to collect stamps.
With the free Live Beacon app, your iOS or Android smartphone receives a notification whenever there's a beacon nearby, and automatically changes content as you move from beacon-to-beacon making it possible for anyone to send location-specific information without a single line of code.
Information Points: Replace brochures, pamphlets and other printed materials with beacons that transmit online content. Save time and money printing, be more environmentally friendly, and never run out of copies.
Self-guided Tours: Create multimedia tours for cities, museums, galleries and attractions by placing beacons near points of interest. Visitors get to use their own smartphones and tablets rather than clunky handsets.
Games & Activities: Make fun treasure hunts to keep participants active and entertained. Play to their competitive spirit by 'gamifying' the real world — gotta find ‘em all!
Loyalty & Rewards: Build a digital loyalty card for your customers. Don't expect them to carry around yet another card; instead they simply tap the beacon at the counter to collect stamps.
Tuesday, August 30, 2016
Sites That Offer Helpful Content Tools for Bloggers
As a blogger you're always on the lookout for new content and new ways to make finding that content and posting it easier. So here are a few suggestions to check out the next time you hit a wall:
Giphy Chrome Extension for GIFS and animated GIFS
Grammarly and Correctica for checking your work before publishing
WordCounter to let you know where you are number wise
Hemingway App to assess your copy
Headline Analyzer to help you get attention for your posts
Visit Hubspot marketing for more details on these and other helpful sites from their bloggers.
Giphy Chrome Extension for GIFS and animated GIFS
Grammarly and Correctica for checking your work before publishing
WordCounter to let you know where you are number wise
Hemingway App to assess your copy
Headline Analyzer to help you get attention for your posts
Visit Hubspot marketing for more details on these and other helpful sites from their bloggers.
Thursday, March 24, 2016
Content Boards Can Help You Stay In Touch with Your Readers and Customers
Click a button, curate content, post it to the web and email it to subscribers, and do it all automatically. Marketers can increase reach while decreasing time and resources spent. According to Dan Forootan, president of StreamSend Email Marketing, here are seven ways to make that happen.
1. Make News with Social
Convert social posts into an e-newsletter by creating a content board for social posts, and setting it to pull posts automatically from Facebook. Then set the content board to email new posts on a predetermined schedule.
2. Create a Dynamic Newsletter
Automatically deliver curated web content as an e-newsletter. Any time users see something interesting on the web, they can click on a bookmarklet in their browser to post it, share it and have it emailed automatically to subscribers as an e-newsletter.
3. Keep it Front and Center
Marketers can centralize content strategy with content boards, which act as a repository for content and can be embedded in web sites, shared to social and automatically emailed to subscribers.
4. Touch on Targeted Topics
Businesses can create multiple content boards and easily segment content by topic or target audience. Each board can be associated with its own list for automatic e-newsletter delivery.
5. Boost SEO
Content boards will provide powerful backlinks to businesses’ websites, boosting their website's SEO power.
6. Keep it Fresh
Embed content boards in your website. Every time you post new content to your board, your website will be updated too.
7. Keep it Friendly
Increase engagement with mobile-friendly e-newsletter templates. Take advantage of professionally designed e-newsletter templates optimized to render well across all screens, from the computer desktop to mobile devices.
1. Make News with Social
Convert social posts into an e-newsletter by creating a content board for social posts, and setting it to pull posts automatically from Facebook. Then set the content board to email new posts on a predetermined schedule.
2. Create a Dynamic Newsletter
Automatically deliver curated web content as an e-newsletter. Any time users see something interesting on the web, they can click on a bookmarklet in their browser to post it, share it and have it emailed automatically to subscribers as an e-newsletter.
3. Keep it Front and Center
Marketers can centralize content strategy with content boards, which act as a repository for content and can be embedded in web sites, shared to social and automatically emailed to subscribers.
4. Touch on Targeted Topics
Businesses can create multiple content boards and easily segment content by topic or target audience. Each board can be associated with its own list for automatic e-newsletter delivery.
5. Boost SEO
Content boards will provide powerful backlinks to businesses’ websites, boosting their website's SEO power.
6. Keep it Fresh
Embed content boards in your website. Every time you post new content to your board, your website will be updated too.
7. Keep it Friendly
Increase engagement with mobile-friendly e-newsletter templates. Take advantage of professionally designed e-newsletter templates optimized to render well across all screens, from the computer desktop to mobile devices.
Wednesday, February 10, 2016
DotBiz Word Up: RankBrain Helps the Long Tail Searcher Find Your Specialized Content
In the last quarter of 2015 Google announced that it would begin using RankBrain, a machine learning artificial intelligence (AI) system that helps it process search results to provide more relevant results for users. RankBrain uses AI to embed a huge amount of language into mathematical vectors. If it sees an unfamiliar word or phrase, RankBrain can make a guess as to the words or phrases that have a similar meaning and filter search results accordingly.
RankBrain is not just about never-before seen queries, although they are a growing part of Google's 67% chunk of the global search market and Google's approximately 3.5 billion Google searches per day. With RankBrain Google can deliver better results for rarer search terms which sophisticated searchers increasingly use.
Google has said that never-before-seen queries account for some 15 percent of all searches. These and other phrases make up something called the ‘long tail’ search which is not a simple key word or even a couple of key words, but rather a specialized search term entered to return a more focused search result. RankBrain handles the increasing number of long tail searches that more specifically describe what a searcher hopes to find.
What this means for bloggers and other content providers is that frequency of particular keywords in your content is less important. Your copy need not and should not sound as though it is knocking a reader over the head with a particular word, even if that word is as favorable a word as chocolate.
The result will be that RankBrain can hopefully deliver searchers to your content who are in a way pre-qualified for the information you are dispensing or products and services that you are selling. For more information search RankBrain.
RankBrain is not just about never-before seen queries, although they are a growing part of Google's 67% chunk of the global search market and Google's approximately 3.5 billion Google searches per day. With RankBrain Google can deliver better results for rarer search terms which sophisticated searchers increasingly use.
Google has said that never-before-seen queries account for some 15 percent of all searches. These and other phrases make up something called the ‘long tail’ search which is not a simple key word or even a couple of key words, but rather a specialized search term entered to return a more focused search result. RankBrain handles the increasing number of long tail searches that more specifically describe what a searcher hopes to find.
What this means for bloggers and other content providers is that frequency of particular keywords in your content is less important. Your copy need not and should not sound as though it is knocking a reader over the head with a particular word, even if that word is as favorable a word as chocolate.
The result will be that RankBrain can hopefully deliver searchers to your content who are in a way pre-qualified for the information you are dispensing or products and services that you are selling. For more information search RankBrain.
Friday, November 20, 2015
How Does Your Content Marketing Measure Up?
The results of the new 2015 survey by The Content Marketing Institute found that only 23% of Business to Consumer marketers successfully track their return on investment in content marketing. This year's survey reached more than 5,000 marketers,representing 25 industries in 109 countries.
Fifty-one percent, an increase of 15% over last year, say that measuring the effectiveness of content is a challenge. Only 27% of B2C marketers have taken the time to put their strategy in writing, while 50% of those surveyed only have a verbal strategy.
Other findings from this year's survey revealed that 69% of those responding are creating more content than they did a year ago and 45% of B2C marketers now have a dedicated content marketing group in their organization. On average they are using seven social media platforms this year compared to only six last year. The use of blogs dropped from 72% last year to 67% this year.
Seventy-one percent use print or other offline promotion, and while it is the paid method that they use most frequently to promote and distribute content, only 46% say that it's effective. The majority, or 57%, say that search engine marketing is the most effective way to promote/distribute content.
The 2015 survey included new questions showing that the average number of paid advertising methods for promoting/distributing content is four and that 48% of those surveyed say that they publish new content daily or multiple times per week. The average number of content marketing initiatives being worked on at the time of the survey was 13.
For more information on the findings from the 2015 survey visit the Content Marketing Institute site.
Fifty-one percent, an increase of 15% over last year, say that measuring the effectiveness of content is a challenge. Only 27% of B2C marketers have taken the time to put their strategy in writing, while 50% of those surveyed only have a verbal strategy.
Other findings from this year's survey revealed that 69% of those responding are creating more content than they did a year ago and 45% of B2C marketers now have a dedicated content marketing group in their organization. On average they are using seven social media platforms this year compared to only six last year. The use of blogs dropped from 72% last year to 67% this year.
Seventy-one percent use print or other offline promotion, and while it is the paid method that they use most frequently to promote and distribute content, only 46% say that it's effective. The majority, or 57%, say that search engine marketing is the most effective way to promote/distribute content.
The 2015 survey included new questions showing that the average number of paid advertising methods for promoting/distributing content is four and that 48% of those surveyed say that they publish new content daily or multiple times per week. The average number of content marketing initiatives being worked on at the time of the survey was 13.
For more information on the findings from the 2015 survey visit the Content Marketing Institute site.
Thursday, October 22, 2015
Dotbiz Blog: Check Out Web.com for a Full Spectrum of Web Oriented Free Videos, E-books, White Papers, News and More
Small businesses can find a number of free resources on Web.com, a leading provider of Internet services and online marketing solutions. These include how-to videos, e-books, white papers, marketing tips, and more through its Small Business Forum, an online community built specifically for small businesses. Membership to the Web.com Small Business Forum is free (registration required. Once registration is complete, small businesses get instant entrance to a multi-purpose portal where they can access expert advice and tips to help them grow their businesses.
Web.com provides the latest small business and online marketing news with top stories from around the world added daily in both article and video formats. The E-books and White Papers section provides full access to Web.com's complete library of e-books covering some of today's most important small business and online marketing topics, with new e-books added every month. Members can also use the Small Business Forum to grow their personal and professional networks by getting help from other business owners and by sharing their own knowledge while building their online reputations from within the Small Business Forum's Groups, or its Guest Blogging program.
Web.com provides the latest small business and online marketing news with top stories from around the world added daily in both article and video formats. The E-books and White Papers section provides full access to Web.com's complete library of e-books covering some of today's most important small business and online marketing topics, with new e-books added every month. Members can also use the Small Business Forum to grow their personal and professional networks by getting help from other business owners and by sharing their own knowledge while building their online reputations from within the Small Business Forum's Groups, or its Guest Blogging program.
Wednesday, September 2, 2015
Dotbiz Blog: Reputation Management News
Reputation Management is an ongoing concern for anyone with online visibility. Profile Defenders is a company that offers tools to help fight off unwanted scam reports, negative search results and bad online listings that cost online businesses money by defaming legitimate companies and causing confusion on the worldwide web.
In business for more than four years, Profile Defenders has increased its selection of tools and expanded their reach across many different scam report websites such as Ripoff Report where they can almost all but guarantee to completely remove these results. According to Jordan Roberts of Profile Defenders, "The goal is to target not only consumer complaint sites and web searches but also some of the other commonly known listings on websites such as Scambook.com, for the purpose of complete removal of unwanted content that can hurt legitimate businesses and can cost them thousands of dollars.
In business for more than four years, Profile Defenders has increased its selection of tools and expanded their reach across many different scam report websites such as Ripoff Report where they can almost all but guarantee to completely remove these results. According to Jordan Roberts of Profile Defenders, "The goal is to target not only consumer complaint sites and web searches but also some of the other commonly known listings on websites such as Scambook.com, for the purpose of complete removal of unwanted content that can hurt legitimate businesses and can cost them thousands of dollars.
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