According to 2018 B2C Content Marketing Research conducted by Content Marketing Institute and Marketing Profs the following are some overall trends that you can consider when creating and distributing your content. These are relevant whether you blog for yourself or create content for someone else's business to consumer (B2C) enterprise. They are of particular interest if your time constraints or your budget rule out doing everything
2018 B2C Content Marketing Trends:
◾89% of B2C content marketers use social media.
◾86% of B2C content marketers use email (newsletters and welcome emails).
◾70% of B2C content marketers use blogs.
◾42% of B2C content marketers use in-person events. Use local or retail presence to get prospects to participate
in related activities. Also support community activities that help your prospects and customers.
◾34% of B2C content marketers use print (non-magazines). Other print options include newspapers and catalogs.
◾27% of B2C content marketers use content hubs (such as micro-sites and resource centers).
◾19% of B2C content marketers use webinars and virtual events.
◾17% of B2C content marketers use print magazines. Magazines allow marketers to reach an unplugged audience.
For example, Kraft extended their content offering into print.
◾17% of B2C content marketers use online presentations.
◾12% of B2C content marketers use digital magazines.
2018 B2C Content Marketing Trends: Social Media Use
◾97% of B2C content marketers use Facebook.
◾84% of B2C content marketers use Twitter.
◾69% of B2C content marketers use LinkedIn.
◾66% of B2C content marketers use YouTube.
◾63% of B2C content marketers use Instagram.
◾43% of B2C content marketers use Pinterest.
◾37% of B2C content marketers use Google+.
◾11% of B2C content marketers use SnapChat.
◾8% of B2C content marketers use Slideshare.
◾5% of B2C content marketers use Medium.
2018 B2C Content Marketing Trends: Content Formats
◾96% of B2C content marketers use non-video social media.
◾76% of B2C content marketers use video.
◾67% of B2C content marketers use illustrations and photos.
◾59% of B2C content marketers use infographics.
◾37% of B2C content marketers use interactive content.
◾35% of B2C content marketers use ebooks.
◾30% of B2C content marketers use case studies.
◾22% of B2C content marketers use live-streaming.
◾20% of B2C content marketers use research.
◾17% of B2C content marketers use mobile apps.
Showing posts with label content marketing. Show all posts
Showing posts with label content marketing. Show all posts
Sunday, June 17, 2018
Thursday, February 22, 2018
Content Rules, Add This Content Marketing Book to Your Reading List
When you're not reading online, pick up this information-packed book entitled Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webniars (and More).
The book co-authored by Ann Handley and C.C. Chapman is available from Amazon and is described as a how-to book of both the art and science of developing marketing content that people care about interwoven with case studies of companies that are successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base. They want to inspire you to create bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business.
To be successful, businesses must speak directly with their customers or prospects through a comprehensive strategy that allows them to reach new customers at every stage of the buying cycle. They must find their voice and create bold and compelling content that people want to consume.
The book is aimed at teaching business owners and marketers the following:
•The art of storytelling and the science of journalism
•What it means to be a "publisher" and why what you publish is the cornerstone of your marketing
•How to find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage
them to share it with others
•How to leverage social media and social tools to get your content and ideas distributed as widely as possible
Amazon offers the Kindle edition for $10.99 kindle and the paperback for $12.03.
The book co-authored by Ann Handley and C.C. Chapman is available from Amazon and is described as a how-to book of both the art and science of developing marketing content that people care about interwoven with case studies of companies that are successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base. They want to inspire you to create bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business.
To be successful, businesses must speak directly with their customers or prospects through a comprehensive strategy that allows them to reach new customers at every stage of the buying cycle. They must find their voice and create bold and compelling content that people want to consume.
The book is aimed at teaching business owners and marketers the following:
•The art of storytelling and the science of journalism
•What it means to be a "publisher" and why what you publish is the cornerstone of your marketing
•How to find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage
them to share it with others
•How to leverage social media and social tools to get your content and ideas distributed as widely as possible
Amazon offers the Kindle edition for $10.99 kindle and the paperback for $12.03.
Wednesday, October 26, 2016
Web Content: Following a Marketing Strategy and Writing with Purpose
Content marketing is defined as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. The objective of content marketing is to drive profitable customer action.
More succinctly,content marketing increases traffic to your website so that viewership of your site goes up and hopefully sales follow. In the words of many: Content marketing is king.
What kind of content can accomplish these goals? Excellent content. Begin by defining your audience. Where do they hang out on the Web and how can you interest them in paying a visit to your site. There's a ton of research on the Web so find out about users of Twitter, LinkedIn, Facebook and the other social media giants as well as newcomers to the field.
When you determine which sites best match your target visitors, then you will know where to concentrate your content and how to write in a manner which will be relevant to those people. If they like what you have to say, being social, they're likely to share it.
So, don't just write random stuff. Seek to consistently appeal to the audience that you want to reach. Have a strategy and write with that strategy in mind.
More succinctly,content marketing increases traffic to your website so that viewership of your site goes up and hopefully sales follow. In the words of many: Content marketing is king.
What kind of content can accomplish these goals? Excellent content. Begin by defining your audience. Where do they hang out on the Web and how can you interest them in paying a visit to your site. There's a ton of research on the Web so find out about users of Twitter, LinkedIn, Facebook and the other social media giants as well as newcomers to the field.
When you determine which sites best match your target visitors, then you will know where to concentrate your content and how to write in a manner which will be relevant to those people. If they like what you have to say, being social, they're likely to share it.
So, don't just write random stuff. Seek to consistently appeal to the audience that you want to reach. Have a strategy and write with that strategy in mind.
Tuesday, February 16, 2016
Content Marketing's Role In Attracting and Retaining Readers and Customers
In 2016 content marketing will become even more important for a number of reasons. First and foremost is its ability to amp up Search Engine Optimization (SEO) for your site. Positioning your business or blog to come up on the front page of Google and other search engines is essential to people finding you online.
Online SEO is particularly essential if your products or services or only offered online. Your site or blog competes with a mind-boggling amount of other sites and the more buried down they are on the Web, the more difficult it will become to be found and the more expensive if you are relying only on digital ads.
Advertising your way to your potential customers' eyes is a diminishing factor, because not only do people as a rule dislike intrusive online advertising, there is an increasing use of ad-blockers to actually prevent unwanted advertisements, like banners and pop-ups, from appearing on a web page. With new Apple technology digital ads can also be blocked on cell phones.
What do you do? Provide your readers or potential customers with SEO enhanced content about yourself, your products and/or services. Determine what words or search terms that your readers are likely to use when looking for your type of business. Once these are determined,be careful not to "spam" the search engines with over use of your key words and phrases which will be counter-productive and not liked by many search engine algorithms. Describe your products or services in an easy to understand manner.
Write additional copy on them segmented by questions or search terms that your readers or potential customers are likely to want information about. This is not the typical FAQ list, but helpful informative articles, White Papers or even e-brochure and e-book downloads that can help your business provide a value added service. You can also benefit from key word press releases that link back to your site and can be an additional path to attract site traffic from the Web.
Online SEO is particularly essential if your products or services or only offered online. Your site or blog competes with a mind-boggling amount of other sites and the more buried down they are on the Web, the more difficult it will become to be found and the more expensive if you are relying only on digital ads.
Advertising your way to your potential customers' eyes is a diminishing factor, because not only do people as a rule dislike intrusive online advertising, there is an increasing use of ad-blockers to actually prevent unwanted advertisements, like banners and pop-ups, from appearing on a web page. With new Apple technology digital ads can also be blocked on cell phones.
What do you do? Provide your readers or potential customers with SEO enhanced content about yourself, your products and/or services. Determine what words or search terms that your readers are likely to use when looking for your type of business. Once these are determined,be careful not to "spam" the search engines with over use of your key words and phrases which will be counter-productive and not liked by many search engine algorithms. Describe your products or services in an easy to understand manner.
Write additional copy on them segmented by questions or search terms that your readers or potential customers are likely to want information about. This is not the typical FAQ list, but helpful informative articles, White Papers or even e-brochure and e-book downloads that can help your business provide a value added service. You can also benefit from key word press releases that link back to your site and can be an additional path to attract site traffic from the Web.
Sunday, December 6, 2015
For Content Marketing, SEO and Related Topics Check Out SEJ
If you're an experienced writer just getting into blogging or into providing blog content, you'll want to learn more about the SEJ Search Engine Journal. It has daily posts about the topics of SEO, Search Engine News, Social Media, Entrepreneurship, WordPress, and Content Marketing. Besides daily updates, SEJ also creates in-depth content guides which are available as e-books for Kindle on Amazon. SEJ is a one-stop resource for white papers, pod casts and webinars on many of the things you want to know about blogging and providing content for your website or for others.
SEJ additionally offers an exclusive, invitation-only writers’ program that includes valuable perks such as conference press passes to its annual events and exposure on a site that gets about one million unique page views monthly. For details on these and the 2016 invitation only conferences check out Search Engine Journal.
SEJ additionally offers an exclusive, invitation-only writers’ program that includes valuable perks such as conference press passes to its annual events and exposure on a site that gets about one million unique page views monthly. For details on these and the 2016 invitation only conferences check out Search Engine Journal.
Friday, November 20, 2015
How Does Your Content Marketing Measure Up?
The results of the new 2015 survey by The Content Marketing Institute found that only 23% of Business to Consumer marketers successfully track their return on investment in content marketing. This year's survey reached more than 5,000 marketers,representing 25 industries in 109 countries.
Fifty-one percent, an increase of 15% over last year, say that measuring the effectiveness of content is a challenge. Only 27% of B2C marketers have taken the time to put their strategy in writing, while 50% of those surveyed only have a verbal strategy.
Other findings from this year's survey revealed that 69% of those responding are creating more content than they did a year ago and 45% of B2C marketers now have a dedicated content marketing group in their organization. On average they are using seven social media platforms this year compared to only six last year. The use of blogs dropped from 72% last year to 67% this year.
Seventy-one percent use print or other offline promotion, and while it is the paid method that they use most frequently to promote and distribute content, only 46% say that it's effective. The majority, or 57%, say that search engine marketing is the most effective way to promote/distribute content.
The 2015 survey included new questions showing that the average number of paid advertising methods for promoting/distributing content is four and that 48% of those surveyed say that they publish new content daily or multiple times per week. The average number of content marketing initiatives being worked on at the time of the survey was 13.
For more information on the findings from the 2015 survey visit the Content Marketing Institute site.
Fifty-one percent, an increase of 15% over last year, say that measuring the effectiveness of content is a challenge. Only 27% of B2C marketers have taken the time to put their strategy in writing, while 50% of those surveyed only have a verbal strategy.
Other findings from this year's survey revealed that 69% of those responding are creating more content than they did a year ago and 45% of B2C marketers now have a dedicated content marketing group in their organization. On average they are using seven social media platforms this year compared to only six last year. The use of blogs dropped from 72% last year to 67% this year.
Seventy-one percent use print or other offline promotion, and while it is the paid method that they use most frequently to promote and distribute content, only 46% say that it's effective. The majority, or 57%, say that search engine marketing is the most effective way to promote/distribute content.
The 2015 survey included new questions showing that the average number of paid advertising methods for promoting/distributing content is four and that 48% of those surveyed say that they publish new content daily or multiple times per week. The average number of content marketing initiatives being worked on at the time of the survey was 13.
For more information on the findings from the 2015 survey visit the Content Marketing Institute site.
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