Okay, the First Quarter of 2019 is over and your ideas about starting a blog are still on hold. It happens, because there are always dozens of reasons that you don't have time to begin blogging. And then, even if you have worlds of time, there's still writer's block to fall back on. So, once again make a deadline for yourself: In the fist month of the second quarter of 2019 "I will start my blog!"
Where to start? Pick a topic. The ten best types of blogs to start are the following:
1. Finance
2. Health and Fitness
3. Make money online
4. Beauty and fashion
5. Product reviews
6. Food blogs
7. Travel
8. Lifestyle
9. Wedding blogs
10. Digital marketing
So, think for a second and jot down the four topics that have immediate interest for you based on your own readership of blogs or personal interest.
Second, jot down the four topics in which you have some knowledge base. The topics that get jotted twice are a good place to start, because you will have interest in the blog topic and some basis for developing more curiosity around a topic with which you are already familiar.
Next, do some research, i.e. Google and read blogs in the area that you have chosen. Then write some short posts and start blogging right here on blogger. It's fast and easy.
Showing posts with label biz blog. Show all posts
Showing posts with label biz blog. Show all posts
Sunday, March 31, 2019
Saturday, February 9, 2019
Brands Sure Can Waste Some Money on Super Bowl Commercials
Okay, I want to weigh in on the Super Bowl commercials and I always like to give a bit of time to reflect. My main take away this year was the dominance of beer commercials and not what I would have expected. These were the "greening" of the genre with brands touting their natural and organic qualities.
Bud placed a major communication on their lack of corn syrup in their Lite Beer, which was a well placed slap at their lite beer competitors. The famous Budweiser Clydesdale's even galloped into the wind against a backdrop of wind turbines. Again, Bud sent out a timely message to a growing market of eco-conscious and health-conscious consumers.
KIA? "What was KIA thinking" when they filmed their new large 8-passenger Telluride slogging through muddy water. Why not have shown it off in high end advantage against the ski slopes of Telluride for a little extra name impression.
Pepsi's "Just Okay" commercial certainly wasted big dollars selling the lack luster "We're okay" message. What smart company spends millions to do that? The same company that spent a million or so to tweak its classic logo into a "smile". Just saying, isn't there something about the product that is better than just okay? If not why not co-brand it with something else like your KFC or Taco Bell brands. Or, you could have jumped on the Super Bowl's health train and touted your Quaker Oat brand.
Olay's "Killer Skin" was another "why did they do that moment? Who wants to buy a product that gives them dead skin. I mean vampires are dead and that was their pay off visual. A shame that a well respected product line aimed at an older women had to fast forward to death.
Really, Hyundai spent how much for their Super Bowl viewing audience watch an elevator go up and down. Some advertising has complete lost track for trying to promote their product as part of their brand. Should I just ride an elevator and call Uber or Lyft? Why buy a Hyundai?
Bon & Viv's Spiked Seltzer was a complete waste. For what to me was a new product, I learned nothing. Why the under water tank setting? Why not some more emphasis on what they heck it is and what I should look for in a store.
The game was more riveting than the commercials.
Bud placed a major communication on their lack of corn syrup in their Lite Beer, which was a well placed slap at their lite beer competitors. The famous Budweiser Clydesdale's even galloped into the wind against a backdrop of wind turbines. Again, Bud sent out a timely message to a growing market of eco-conscious and health-conscious consumers.
KIA? "What was KIA thinking" when they filmed their new large 8-passenger Telluride slogging through muddy water. Why not have shown it off in high end advantage against the ski slopes of Telluride for a little extra name impression.
Pepsi's "Just Okay" commercial certainly wasted big dollars selling the lack luster "We're okay" message. What smart company spends millions to do that? The same company that spent a million or so to tweak its classic logo into a "smile". Just saying, isn't there something about the product that is better than just okay? If not why not co-brand it with something else like your KFC or Taco Bell brands. Or, you could have jumped on the Super Bowl's health train and touted your Quaker Oat brand.
Olay's "Killer Skin" was another "why did they do that moment? Who wants to buy a product that gives them dead skin. I mean vampires are dead and that was their pay off visual. A shame that a well respected product line aimed at an older women had to fast forward to death.
Really, Hyundai spent how much for their Super Bowl viewing audience watch an elevator go up and down. Some advertising has complete lost track for trying to promote their product as part of their brand. Should I just ride an elevator and call Uber or Lyft? Why buy a Hyundai?
Bon & Viv's Spiked Seltzer was a complete waste. For what to me was a new product, I learned nothing. Why the under water tank setting? Why not some more emphasis on what they heck it is and what I should look for in a store.
The game was more riveting than the commercials.
Tuesday, September 11, 2018
Five Interesting Statistics About Blogging For Bloggers to Consider
Want some interesting stats about blogging? Here are a few top ones to consider.
* Websites with a blog have tend to have 434% more indexed pages.
* Companies who blog receive 97% more links to their website.
* 70-80% of users ignore paid ads and only focus on organic results.
* B2B marketers that use blogs get 67% more leads than those that do not.
* 36% of people prefer list-based headlines
* Websites with a blog have tend to have 434% more indexed pages.
* Companies who blog receive 97% more links to their website.
* 70-80% of users ignore paid ads and only focus on organic results.
* B2B marketers that use blogs get 67% more leads than those that do not.
* 36% of people prefer list-based headlines
Wednesday, August 15, 2018
The True Sign of Intelligence is not Knowledge but Imagination
I've never blogged about my hobbies. So you may think, how is that relevant to a business blog? Here's why. One of my hobbies is reading about Physics. It was my science elective in high school, which just goes to show the impact of those electives.
My hobby has brought me into the minds of many great thinkers who were and are good at both the big picture and the small picture. One that has stood the test of time is, of course, Einstein.
Although I've read the book "The Other Einstein" in which his first wife is given credit for some of his ideas, you have to admire a man with a boring patent office job who continued to spend his spare time figuring out how the universe works. Furthermore, his theories have stood the test of time. Like myself, Einstein was no mathematical genius, which reassuringly didn't hinder his thought processes. In fact, he is the source for some of my favorite inspirational quotes.
"The true sign of intelligence is not knowledge but imagination."
"Education is what remains after one has forgotten what one has learned in school."
"The most beautiful thing we can experience is the mysterious. It is the source of all true art and science."
The take away here is the fact that much of business is challenging and a bit boring. Getting too entrenched in your everyday thoughts can carve a rut sometimes one that feels as deep as the Mariana Trench, which is considered to be the deepest part of the Earth's surface.
Devote more time to free and imaginative thought. It can go a long way toward finding small problem solutions that contribute to your own enterprise's big picture. Or take a wider and wider look at the scope of your entire business field and find creative ways to improve what you offer.
My hobby has brought me into the minds of many great thinkers who were and are good at both the big picture and the small picture. One that has stood the test of time is, of course, Einstein.
Although I've read the book "The Other Einstein" in which his first wife is given credit for some of his ideas, you have to admire a man with a boring patent office job who continued to spend his spare time figuring out how the universe works. Furthermore, his theories have stood the test of time. Like myself, Einstein was no mathematical genius, which reassuringly didn't hinder his thought processes. In fact, he is the source for some of my favorite inspirational quotes.
"The true sign of intelligence is not knowledge but imagination."
"Education is what remains after one has forgotten what one has learned in school."
"The most beautiful thing we can experience is the mysterious. It is the source of all true art and science."
The take away here is the fact that much of business is challenging and a bit boring. Getting too entrenched in your everyday thoughts can carve a rut sometimes one that feels as deep as the Mariana Trench, which is considered to be the deepest part of the Earth's surface.
Devote more time to free and imaginative thought. It can go a long way toward finding small problem solutions that contribute to your own enterprise's big picture. Or take a wider and wider look at the scope of your entire business field and find creative ways to improve what you offer.
Monday, May 28, 2018
Happy Memorial Day 2018 To The Blogging and Vlogging Communities!
Hope that you are taking time to honor our veterans and enjoy some of the many patriotic activities taking place today! If you're still planning your summer travel consider this upcoming blog conference in California..
June 20-23 - Anaheim, CA - VidCon
This conference welcomes everyone but is of special interest to those who pursue video blogging or vlogging! The event is built around three tracks:
The Community Track is for fans who want to come to VidCon and have an amazing time. Everything in the Community Track is about having fun, making friends, and being entertained by the best online video personalities in the world.
The Creator Track is for aspirational video makers who want to learn how to create higher quality content and find a bigger audience. It includes workshops, Q&As, mentorship sessions, and other activities that give content creators the opportunity to tap into the skills of the most successful professionals in the industry.
The Industry Track is tailored to corporations, brands, and technology companies building businesses in the online video space. It features keynotes, fireside chats, seminars, case studies, and product demonstrations focused on practical hands-on advice for today and tomorrow coupled with strategic insight into the future of online video and the media business overall.
For more info visit vidcon.com.
June 20-23 - Anaheim, CA - VidCon
This conference welcomes everyone but is of special interest to those who pursue video blogging or vlogging! The event is built around three tracks:
The Community Track is for fans who want to come to VidCon and have an amazing time. Everything in the Community Track is about having fun, making friends, and being entertained by the best online video personalities in the world.
The Creator Track is for aspirational video makers who want to learn how to create higher quality content and find a bigger audience. It includes workshops, Q&As, mentorship sessions, and other activities that give content creators the opportunity to tap into the skills of the most successful professionals in the industry.
The Industry Track is tailored to corporations, brands, and technology companies building businesses in the online video space. It features keynotes, fireside chats, seminars, case studies, and product demonstrations focused on practical hands-on advice for today and tomorrow coupled with strategic insight into the future of online video and the media business overall.
For more info visit vidcon.com.
Saturday, January 13, 2018
How To Enhance the Share Factor of Your Blog or Web Content
Okay, if your first set of 2018 Resolutions have either been checked off or tossed, maybe you're ready for another set that has nothing to do with losing weight or being more organized. If you are a blogger or a content provider why not determine today to make your content more likely to be shared.
Some of the best minds in the business say that making your content more inspirational, useful and topical are three major things that should be top of mind when you work on content. If you can inspire another mind, there's every chance that person will not only visit your blog again, but they may well be inspired to share your link with others.
If your content can focus regularly on information that is useful, people may bookmark your blog or once again pass the info onto others. If you blog with a wide sweep rather than a narrow focus it will be more difficult to maintain usefulness across your reader base. However, even if your readers are drawn from several different areas, the usefulness of the information may still apply.
Keeping your content topical is yet a third way to build readership. The best way of describing topical content is by saying it’s more of a news topic about something that’s happened recently. It tends to become less useful with time. Content that aggregates a swath of useful news of interest to their readers provides a real benefit as long as topical content is a regular occurrence.
Some of the best minds in the business say that making your content more inspirational, useful and topical are three major things that should be top of mind when you work on content. If you can inspire another mind, there's every chance that person will not only visit your blog again, but they may well be inspired to share your link with others.
If your content can focus regularly on information that is useful, people may bookmark your blog or once again pass the info onto others. If you blog with a wide sweep rather than a narrow focus it will be more difficult to maintain usefulness across your reader base. However, even if your readers are drawn from several different areas, the usefulness of the information may still apply.
Keeping your content topical is yet a third way to build readership. The best way of describing topical content is by saying it’s more of a news topic about something that’s happened recently. It tends to become less useful with time. Content that aggregates a swath of useful news of interest to their readers provides a real benefit as long as topical content is a regular occurrence.
Tuesday, June 20, 2017
Find Out More About the Appeal of Your Ads to Consumers
Those who have ads on their blogs or websites can now take advantage of information provided by The Coalition for Better Ads. This organization has developed initial Better Ads Standards for desktop web and mobile web for North America and Europe, based on comprehensive research involving more than 25,000 consumers.
The Coalition’s research identifies the ad experiences that rank lowest across a range of user experience factors, and that are most highly correlated with an increased propensity for consumers to adopt ad blockers. These results define initial Better Ads Standards that identify the ad experiences that fall beneath a threshold of consumer acceptability. Four types of desktop web ads (six tested ad experiences) and eight types of mobile web ads (twelve tested ad experiences) fell beneath this threshold. A summary of these types of ad experiences is presented below.
Extensive consumer input and empirical data shaped the initial Better Ads Standards. While the Coalition’s consumer research was designed to identify the least preferred ad types, it also provides insight into consumers’ evaluation of a far broader range of ad experiences, including those more preferred by consumers. By focusing the definition of Better Ads Standards on the least preferred ad experiences, the Coalition’s methodological approach leaves open the possibility for continued innovation in the development of new ad experiences. For more information visit Better Ads.org.
Tuesday, May 16, 2017
How to Get The Word Out About Your blog
Once you create a blog, your next step is to get the word out. First make sure that your content is worthy of being shared. To do this make it informative, useful, motivational or entertaining for your readers so that they will want to share it with their friends. Lots of plugins available that make this very easy.
Second, become an interactive member of the blogging community by leaving some of your useful, informative or entertaining comments in the comment section on other blogs. Research and choose these carefully.[See prior posts.] This will help get the word out about your blog and with time increase your blog traffic.
The overriding goal of any of these strategies is to get the word out about your blog and create the kind of 'word of web' that leads to others seeking your advice, services or products. The brilliant thing about promoting your blog is that it can promote you as a thought leader in your field or promote a product or service that you offer. Whether you reside in a big city or small town anywhere is not a real factor in your blogging and business success on the web.
Second, become an interactive member of the blogging community by leaving some of your useful, informative or entertaining comments in the comment section on other blogs. Research and choose these carefully.[See prior posts.] This will help get the word out about your blog and with time increase your blog traffic.
The overriding goal of any of these strategies is to get the word out about your blog and create the kind of 'word of web' that leads to others seeking your advice, services or products. The brilliant thing about promoting your blog is that it can promote you as a thought leader in your field or promote a product or service that you offer. Whether you reside in a big city or small town anywhere is not a real factor in your blogging and business success on the web.
Monday, December 19, 2016
Global Market Report 2017 Has New Stats On Web Content, Search Portals and Social Media
Research and Markets has announced the availability of a new publication named "Web content, search portals and social media Global Market Report 2017".
Where is the largest and fastest growing market for Web content, search portals and social media? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Web content, search portals and social media global market report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider media market, and compares it with other markets.
For more information visit Research and Markets.
Where is the largest and fastest growing market for Web content, search portals and social media? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Web content, search portals and social media global market report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider media market, and compares it with other markets.
For more information visit Research and Markets.
Thursday, November 10, 2016
Dotbiz Tip: Realize The Importance of Content When Guest Blogging
First of all, what is a guest blogging? It is simply when one blogger posts on another blog with the permission of that blogger. This is a good business strategy for attracting more eyes to your blog. At its best, it is mutually beneficial for the blog to which you are sending a guest post as well as to your blog.
It will be if you do your research. When you are developing a guest post, you want to write on a topic that is good for your readers as well as for the readers of the blog that you are pitching content to. Remember that your benefit of getting more readers to your blog is gained by having the other blog's readers read to the end of your article post to find your name and a link to your blog or website.
Also remember that people are busy and perhaps need a "carrot" or free offer as a reason to go ahead and click through to your site. By having them provide an email in order to receive your freebie, you are on your way to establishing a relationship with another regular reader of your blog or customer for your products or services.
Saturday, July 2, 2016
Free Web Clipping and Note Sharing
Evernote has made news this week with its 8th Anniversary Celebration and the announcement that it is raising subscription fees for the paid plan of its note-taking app.
The good news is that Evernote Basic, which supports web clipping and note sharing is still free. On Basic, you can access notes on up to two devices, such as a computer and phone, two computers, or a phone and a tablet, as well as on the web, so you can continue to take your notes with you throughout your day. Passcode lock on the mobile app, formerly a paid feature, is now available on Basic as well.
Those who do not want to pay the increased fees for Evernote's paid plans do have other choices such as OneNote, a free service that has many features including clipping content from Web pages, attaching PDFs to notes, drawing (if you have a touch screen laptop)and table tools.
The good news is that Evernote Basic, which supports web clipping and note sharing is still free. On Basic, you can access notes on up to two devices, such as a computer and phone, two computers, or a phone and a tablet, as well as on the web, so you can continue to take your notes with you throughout your day. Passcode lock on the mobile app, formerly a paid feature, is now available on Basic as well.
Those who do not want to pay the increased fees for Evernote's paid plans do have other choices such as OneNote, a free service that has many features including clipping content from Web pages, attaching PDFs to notes, drawing (if you have a touch screen laptop)and table tools.
Wednesday, March 18, 2015
Dotbizblog: Good News For U.S. Ecommerce Through The Next Four Years
Good news continues for ecommerce. Recent forecasts from eMarketer project that through 2018 U.S. ecommerce will grow by 11%. Even then, the U.S. will trail worldwide ecommerce projections which top out at 15% growth. In terms of traditional retail, the U.S. ecommerce figure is three times the projected total U.S. retail growth of 3.3% for the same time period.
Subscribe to:
Posts (Atom)
