Google never stops improving and updating its search engine, so web content creators and social media managers Search Engine Optimization (SEO) strategies need to continuously change.
For instance, in 2016 the lines between “web” and “social media” blurred. Google has been indexing regular social media content on its search result pages, while users are preferring to browse via their mobile apps rather than a computer.
Keep in mind that Facebook is currently the number one visited page on the web, and Google is changing its search engines to test a “mobile first” version indexer. Also take note of the fact that videos get 50 times better organic page ranks in Google compared to plain text content, and regular viewers click video links 41 percent more than static text.
What does this ‘vlogging’ trend mean? Video publishers must also support their content with keywords so people who may be interested can find it. Publishers should also include a link to their websites on every video.
Links to social network with appropriate hashtags and keywords are playing a significant role in how search engines understand which websites are credible and relevant. Seventy-six percent of marketers are using Facebook, Twitter, LinkedIn, YouTube and Google+ to boost and support SEO strategies.
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