Local Businesses Be Sure Your Web Content Can Be Found in Local Search

As you are blogging or sending out press it is important to know that half of all consumers who conducted a local search on their smartphone visited a store within the same day. Nearly one in ten of those searches led to a purchase within a day, according to a Google study. Bottom line, for local businesses, search marketing is a critical component to success.

While you want to push content out onto the Internet, if you have a business that draws the majority of its business from a local market, you need to make sure that your blog has links from other local sites. These could mean contributing content to another blog in your same town or city as well as pulling up in your business category on searches for your city.

Many small business owners are putting some dollars toward digital marketing, but according to a study by RevLocal nearly two-thirds say they spend less than $500 per month on digital advertising. Additionally, nearly six in ten businesses are investing in SEO and social media, and 36 percent are investing in review marketing.