Google never stops improving and updating its search engine, so web content creators and social media managers Search Engine Optimization (SEO) strategies need to continuously change.
For instance, in 2016 the lines between “web” and “social media” blurred. Google has been indexing regular social media content on its search result pages, while users are preferring to browse via their mobile apps rather than a computer.
Keep in mind that Facebook is currently the number one visited page on the web, and Google is changing its search engines to test a “mobile first” version indexer. Also take note of the fact that videos get 50 times better organic page ranks in Google compared to plain text content, and regular viewers click video links 41 percent more than static text.
What does this ‘vlogging’ trend mean? Video publishers must also support their content with keywords so people who may be interested can find it. Publishers should also include a link to their websites on every video.
Links to social network with appropriate hashtags and keywords are playing a significant role in how search engines understand which websites are credible and relevant. Seventy-six percent of marketers are using Facebook, Twitter, LinkedIn, YouTube and Google+ to boost and support SEO strategies.
For further details visit theusbport.com.
Saturday, December 3, 2016
Friday, November 25, 2016
Google Introduces Revamped Version of Google Sites Enterprise Webpage
This week Google introduced a completely revamped version of its Google Sites enterprise webpage and wiki-creation tool.
The new version of the tool, which Google has previously described as one of its most popular enterprise products, is designed to make it easier for employees to create and share content within the enterprise via team websites.
The tool features a new drag and drop interface for adding text, links, images and other components to a website and for rearranging and resizing elements on the page. The revamped Google Sites is also designed to let employees work with and insert content from the Google tools they use the most. For example, the refurbished Sites now allows users to embed schedules from Google Calendar, plug in a location from Google Maps or a video clip from Drive.
The revamped version of Google Sites also comes with layouts and themes that are capable of scaling and fitting to any screen size from large desktop monitors to smartphone screens. It supports an integrated preview feature that lets developers see how their web page will look like on different screen sizes even while they are editing the site. For more information go to eWeek.com
The new version of the tool, which Google has previously described as one of its most popular enterprise products, is designed to make it easier for employees to create and share content within the enterprise via team websites.
The tool features a new drag and drop interface for adding text, links, images and other components to a website and for rearranging and resizing elements on the page. The revamped Google Sites is also designed to let employees work with and insert content from the Google tools they use the most. For example, the refurbished Sites now allows users to embed schedules from Google Calendar, plug in a location from Google Maps or a video clip from Drive.
The revamped version of Google Sites also comes with layouts and themes that are capable of scaling and fitting to any screen size from large desktop monitors to smartphone screens. It supports an integrated preview feature that lets developers see how their web page will look like on different screen sizes even while they are editing the site. For more information go to eWeek.com
Thursday, November 10, 2016
Dotbiz Tip: Realize The Importance of Content When Guest Blogging
First of all, what is a guest blogging? It is simply when one blogger posts on another blog with the permission of that blogger. This is a good business strategy for attracting more eyes to your blog. At its best, it is mutually beneficial for the blog to which you are sending a guest post as well as to your blog.
It will be if you do your research. When you are developing a guest post, you want to write on a topic that is good for your readers as well as for the readers of the blog that you are pitching content to. Remember that your benefit of getting more readers to your blog is gained by having the other blog's readers read to the end of your article post to find your name and a link to your blog or website.
Also remember that people are busy and perhaps need a "carrot" or free offer as a reason to go ahead and click through to your site. By having them provide an email in order to receive your freebie, you are on your way to establishing a relationship with another regular reader of your blog or customer for your products or services.
Wednesday, October 26, 2016
Web Content: Following a Marketing Strategy and Writing with Purpose
Content marketing is defined as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. The objective of content marketing is to drive profitable customer action.
More succinctly,content marketing increases traffic to your website so that viewership of your site goes up and hopefully sales follow. In the words of many: Content marketing is king.
What kind of content can accomplish these goals? Excellent content. Begin by defining your audience. Where do they hang out on the Web and how can you interest them in paying a visit to your site. There's a ton of research on the Web so find out about users of Twitter, LinkedIn, Facebook and the other social media giants as well as newcomers to the field.
When you determine which sites best match your target visitors, then you will know where to concentrate your content and how to write in a manner which will be relevant to those people. If they like what you have to say, being social, they're likely to share it.
So, don't just write random stuff. Seek to consistently appeal to the audience that you want to reach. Have a strategy and write with that strategy in mind.
More succinctly,content marketing increases traffic to your website so that viewership of your site goes up and hopefully sales follow. In the words of many: Content marketing is king.
What kind of content can accomplish these goals? Excellent content. Begin by defining your audience. Where do they hang out on the Web and how can you interest them in paying a visit to your site. There's a ton of research on the Web so find out about users of Twitter, LinkedIn, Facebook and the other social media giants as well as newcomers to the field.
When you determine which sites best match your target visitors, then you will know where to concentrate your content and how to write in a manner which will be relevant to those people. If they like what you have to say, being social, they're likely to share it.
So, don't just write random stuff. Seek to consistently appeal to the audience that you want to reach. Have a strategy and write with that strategy in mind.
Monday, October 24, 2016
How Accelerated Mobile Pages and Instant Articles Could Affect Your Blog
Google's Accelerated Mobile Pages or AMP has been around for about a year. If you haven't heard about them they, along with Facebook Instant Articles and Apple News seek to speed up delivery via mobile devices.
While at first thought a good idea, challenges are now appearing in the encoding process to make these delivery methods work for the broader market. There is concensus around the fact that coding today is more complex than ever. So who wants to revert to the time when to be an online writer meant that you needed to be an online coder or pay to have your content coded?
Of course, no one is forcing you to use any of these platforms designed for mobile speed. However, the looming problem seems to be that AMP and Facebook Instant Articles are being favored in search results by their respective parent companies.
Apple, as well, is urging its users to use Apple News. For you that means that to monetize your content on Apple it is necessary to use Apple News.
The concern is that as Google and Facebook attract more and more content, smaller publishers will simply miss out. Will this affect you? Maybe, maybe not. However, it is a fact that growth of news consumption via mobile devices stands at 72% of market share versus 54% in 2013, according to a Pew Research survey.
Bottom line, if you count on press to get people to your blog, you may need to give mobile news content distribution and greater consideration.
While at first thought a good idea, challenges are now appearing in the encoding process to make these delivery methods work for the broader market. There is concensus around the fact that coding today is more complex than ever. So who wants to revert to the time when to be an online writer meant that you needed to be an online coder or pay to have your content coded?
Of course, no one is forcing you to use any of these platforms designed for mobile speed. However, the looming problem seems to be that AMP and Facebook Instant Articles are being favored in search results by their respective parent companies.
Apple, as well, is urging its users to use Apple News. For you that means that to monetize your content on Apple it is necessary to use Apple News.
The concern is that as Google and Facebook attract more and more content, smaller publishers will simply miss out. Will this affect you? Maybe, maybe not. However, it is a fact that growth of news consumption via mobile devices stands at 72% of market share versus 54% in 2013, according to a Pew Research survey.
Bottom line, if you count on press to get people to your blog, you may need to give mobile news content distribution and greater consideration.
Thursday, October 20, 2016
MAVEN App Provides A New Income Stream For Bloggers and Reviewers
Are you a blogger or a reviewer who likes to recommend products? Referral programs let you earn a small percentage of a sale whenever they lead a customer to certain sites like Amazon, Nordstroms and Best Buy.
However, those referral programs can be extremely complex and may not be worth it for anyone who's not a full-time reviewer. A company called Maven wants to change that, combining the profits of a referral program with the ease of a Pinterest board, allowing anyone who has a recommendation to earn something for their suggestions.
Users can post products from more than 3,000 retailers, including high-end fashion stores, electronics warehouses and big-box stores. They can add items by searching for them on Maven or by using the “Mavlet,” a bookmarklet that grabs items from retailers' webpages.
For each item, Maven does the hard work of generating the custom referral link from its partner sites. The item can then be added to a "board" with similar items. Boards can be shared via links on social networks or embedded in articles and on websites, allowing trendsetters to easily monetize their recommendations.
When a reader clicks on the recommended item, they are taken to a store page like Amazon or Target and the recommender will get credit for generating that sale.Maven’s users get a set percentage of every item bought through their links, with some retailers offering 20 percent or more of the sale. The company takes a small cut of each referral bonus.
“Maven was built to encourage peer-to-peer recommendations and reward those who are good at it,” said CEO and co-founder Jess Waldeck. “We try and create a large net of possibilities because we're not really focused on a certain industry,” Waldeck said. “What we want are people that are willing to use their network to share and willing to share their recommendations to earn.”
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However, those referral programs can be extremely complex and may not be worth it for anyone who's not a full-time reviewer. A company called Maven wants to change that, combining the profits of a referral program with the ease of a Pinterest board, allowing anyone who has a recommendation to earn something for their suggestions.
Users can post products from more than 3,000 retailers, including high-end fashion stores, electronics warehouses and big-box stores. They can add items by searching for them on Maven or by using the “Mavlet,” a bookmarklet that grabs items from retailers' webpages.
For each item, Maven does the hard work of generating the custom referral link from its partner sites. The item can then be added to a "board" with similar items. Boards can be shared via links on social networks or embedded in articles and on websites, allowing trendsetters to easily monetize their recommendations.
When a reader clicks on the recommended item, they are taken to a store page like Amazon or Target and the recommender will get credit for generating that sale.Maven’s users get a set percentage of every item bought through their links, with some retailers offering 20 percent or more of the sale. The company takes a small cut of each referral bonus.
“Maven was built to encourage peer-to-peer recommendations and reward those who are good at it,” said CEO and co-founder Jess Waldeck. “We try and create a large net of possibilities because we're not really focused on a certain industry,” Waldeck said. “What we want are people that are willing to use their network to share and willing to share their recommendations to earn.”
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Friday, October 7, 2016
Questions to Ask Before Starting A Blog
I'm switching gears in this post to talk to blogger's with regard to content and starting a blog. Before begin a blog you need to determine what really interests you. What topic would you be interested in finding out more about and posting about on a regular basis?
Sometimes your blog topic is obvious such helping to support an online or local business that you have. If you are not selling anything, then you may be blogging to support your place in a professional field or your may be a writer and simply choose a topic that you are interested in and feel the need to share with others. You may also plan to write a book on the topic, so that the blog posts can become a book or help to promote the book.
Once you have that narrowed down to one or two areas, determine the targeted audience for each. Then do a Google search to determine how many blogs are already out there. If the topic has minimal exposure, you can step in to fill an overlooked niche. If it is a crowded topic then you need to find a name for your blog that can be easily found. Make it original, easy to spell and easy to remember.
If you find yourself in a crowded field make sure that you use a unique voice for your blog and cover areas that may not be well addressed by others. Don't be discouraged if the field for your blog topic is crowded. Many times readers will follow several blogs on topics that interest them.
Sometimes your blog topic is obvious such helping to support an online or local business that you have. If you are not selling anything, then you may be blogging to support your place in a professional field or your may be a writer and simply choose a topic that you are interested in and feel the need to share with others. You may also plan to write a book on the topic, so that the blog posts can become a book or help to promote the book.
Once you have that narrowed down to one or two areas, determine the targeted audience for each. Then do a Google search to determine how many blogs are already out there. If the topic has minimal exposure, you can step in to fill an overlooked niche. If it is a crowded topic then you need to find a name for your blog that can be easily found. Make it original, easy to spell and easy to remember.
If you find yourself in a crowded field make sure that you use a unique voice for your blog and cover areas that may not be well addressed by others. Don't be discouraged if the field for your blog topic is crowded. Many times readers will follow several blogs on topics that interest them.
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