How Using Effective Key Word Phrases In Your Blog Can Push An SEO Button

Okay, you know about key words, but what about choosing effective key word phrases. Although there is no SEO button, one of the easiest ways to increase your Search Engine Optimization[SEO]is by using key word phrases and focusing the content of your blog.

To start, choose five content marketing topics that define your blog. These will be topics that you either already blog about frequently or,if you are just starting a blog, choose topics that you believe your target readers would most like to read.

Under each of these main topics, list key words that relate, but don't stop at just the single word. Think what a reader wants to know about that word and develop a list of key word phrases. Why? Millions of blogs that cover similar topics will use the same key words.

To raise your blog up through the clutter, you will need to hone in on specific key word phrases that are being searched on Google. To test your possible key words phrases, simply type them into Google and see what comes up.

Are the search results pulling up two or three pages with your search term? Good, that means it's relevant. To move it up in the Google search ranking, try changing your key word phrase slightly by adding other words to the phrase and testing that search.

If you can come up with key word phrases that show up on the second, or even third page of a Google search, this is still a good result. Why? Many people who are interested in a particular topic will "drill down" a few pages and read all of the items of interest.

By developing longer key word phrases you are aiding "long tail keyword search", which is the term that describes a key word search phrase as opposed to a key word. As certain key word phrases become more and more common among bloggers of a particular topic, the more specific you will need to be in choosing phrases. These will be more likely to put your content before more reader groups, each searching a more specific topic.

Bottom line: frequently test your choice of key word phrases and use them in your blog headings and near the front of your copy.

For help with web content and blog posts, contact Anderson and Company.

Need More SEO and SEM? Save the Date for SMX Advanced Conference June 12-14 in Seattle

Ever wondered how much you really don't know about Search Engine Optimization (SEO)? Well SMX Advanced is the place to dig deeper. The 2017 conference runs June 12-14 in Seattle and costs $1,995 for the whole enchilada. [Seventy-five percent of the seats are already taken.]

However, if you aren't seeking a major business deduction or just don't have the extra cash, you can get a Networking Pass for just $199. So if you live in the Pacific Northwest or want a business vacay, this could be your opportunity to become uber informed. Even if a lot of it may sound like another language, you'll no doubt come away more enlightened.

So, if you're ready to" take a deep dive on mobile SEO, get in-depth AdWords training or learn advanced paid social media marketing tactics," you might want to sit through the sessions and come out with the knowledge needed to advise others. If you're just wading in, a little noshing and networking could go a long way. Check out the details at http://marketinglandevents.com/smx/advanced/workshops/

How to Get The Word Out About Your blog

Once you create a blog, your next step is to get the word out. First make sure that your content is worthy of being shared. To do this make it informative, useful, motivational or entertaining for your readers so that they will want to share it with their friends. Lots of plugins available that make this very easy.

Second, become an interactive member of the blogging community by leaving some of your useful, informative or entertaining comments in the comment section on other blogs. Research and choose these carefully.[See prior posts.] This will help get the word out about your blog and with time increase your blog traffic.

The overriding goal of any of these strategies is to get the word out about your blog and create the kind of 'word of web' that leads to others seeking your advice, services or products. The brilliant thing about promoting your blog is that it can promote you as a thought leader in your field or promote a product or service that you offer. Whether you reside in a big city or small town anywhere is not a real factor in your blogging and business success on the web.

How to Find The Right Type of Information For Your Blog.

To answer people’s questions, you first have to find them. Discussion forums are a great place to start. You can also work with the comments section of just about any blog.

The idea is to find questions that a lot of people want answered and then answer it on your blog. You can share the link for reference after, where the questions have been asked.

It isn’t easy to scour the internet looking for questions to answer. Instead, you can insert links on FAQ fox and type in your search term and get a list of questions that have been asked instantly.

Happy Earth Day 2017 to All Bloggers and Online Shoppers!

Earth day was first celebrated in April of 1970. That's almost a half century ago, but it seems as though it hasn't been until the last few years that we have really seen an increased emphasis on year-round TLC for our planet. We're dining more farm-to-table, we're recycling and upcycling, buying electric and hybrid cars, caring about our forests, and our water. Just for fun I Googled eco blogs and got 19.7 million returns. So more information is being spread and green businesses are flourishing. I, too, have an eco blog called Eco Fashion Chic, mainly to erase the old idea that all eco fashion is "granola" style. Hats off to everyone who is doing more for the earth each and every day.

Do you Blog For Fun Or For Profit?

Are you blogging for fun or for future profit? If you have your eye on turning your hobby into a money-making venture, it's worthwhile to know what type of blogs are the most profitable. Several sources could help you find this information, but the Insider Monkey has compiled a list based on several different tallies. If you have an interest in any of these blog topics you might just be the new "voice" that readers are seeking.

The most profitable blog topics are the following:
10. DIY/Crafts/Décor
9. Politics
8. Insurance
7. Personal Development
6. Dating & Relationships
5. Money/Business
4. Beauty/Fashion
3. Technology
2. How To Make Money Omline
1. Health & Fitness

For the complete scoop check out Insider Monkey.

How to Draw More Readers To Your Blog

So...you're a blogger and have been mostly focused on coming up with new content. In fact, at first that was all that you cared about and rightfully so. Now, you may find yourself at the stage where you want your traffic to increase not at a snail's pace, but at least a little faster. By now you are probably writing with key words in mind. Not to insult your intelligence, but these are simply words that draw in the people that you want to read you blog. So the words you choose to incorporate into your blog content need to be words or phrases that the readers that you want would likely be searching online.

Whether your blog supports a service business or supports a business that sells products or perhaps it is just to share your knowledge with others. Whatever your particular scenario once you hone in on what your readers are seeking work these words and phrases into your blog, but don't stop there. Identify other blogs that might have an interest in your content. They are often willing to use your blog post as a guest blogger on their site. When they do they will offer a link back to your site. These links are just as important as your key words in reaching a larger and larger audience.

You can also increase your blog's readership by sending it out it newsletter form or a teaser with a link that can be emailed to a list of your readers. If you don't have a sign-up on your blog or social media you can compile a list based on your own customers or clients or upon a shared list if you can locate a non-competing business that finds your content relevant to their customers.You can even rent an email list. The purpose of sending out some of your content via email is that you have the opportunity to draw these email readers to your blog site, hopefully on a regular basis.

To find even more readers, write a key word press release. It's more work and should actually contain news. For instance you could decide to turn your blog posts into a short booklet or guide. Great write a press release and link the release to your blog where you offer the new booklet for sale. Perhaps, you decide to launch a survey on a topic related to your blog. Great, now write a press release about the survey and how to take it. If your blog supports products, write a press release on your newest product and how it is different from others of its kind.

Bottom line, great content is the first step to a great blog. Great outreach is the way to draw more readers to your great content.