Okay, you know about key words, but what about choosing effective key word phrases. Although there is no SEO button, one of the easiest ways to increase your Search Engine Optimization[SEO]is by using key word phrases and focusing the content of your blog.
To start, choose five content marketing topics that define your blog. These will be topics that you either already blog about frequently or,if you are just starting a blog, choose topics that you believe your target readers would most like to read.
Under each of these main topics, list key words that relate, but don't stop at just the single word. Think what a reader wants to know about that word and develop a list of key word phrases. Why? Millions of blogs that cover similar topics will use the same key words.
To raise your blog up through the clutter, you will need to hone in on specific key word phrases that are being searched on Google. To test your possible key words phrases, simply type them into Google and see what comes up.
Are the search results pulling up two or three pages with your search term? Good, that means it's relevant. To move it up in the Google search ranking, try changing your key word phrase slightly by adding other words to the phrase and testing that search.
If you can come up with key word phrases that show up on the second, or even third page of a Google search, this is still a good result. Why? Many people who are interested in a particular topic will "drill down" a few pages and read all of the items of interest.
By developing longer key word phrases you are aiding "long tail keyword search", which is the term that describes a key word search phrase as opposed to a key word. As certain key word phrases become more and more common among bloggers of a particular topic, the more specific you will need to be in choosing phrases. These will be more likely to put your content before more reader groups, each searching a more specific topic.
Bottom line: frequently test your choice of key word phrases and use them in your blog headings and near the front of your copy.
For help with web content and blog posts, contact Anderson and Company.
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