From all across social media new trends are influencing shifts in popularity and growth. Some of the factors and Predictions that may affect online Blog Content, Video, and Podcasts include the following:
*Content Costs Rise
*Creators Reduce Content Output
*Content Repurposing of Established Content Rises
*Complete Content Assets Replace Individual Blog Posts
*Creators Personalize Content Delivery and Focus on Lead Funnels
*Video’s Rise Continues With Live Video Dominating Content
*YouTube Visibility Drops as ISPs Compete With YouTube
*Video Creators Move Beyond YouTube
*Facebook and Instagram Attracts More Video Creators
*Video Optimization Is Necessary
*Podcasting Moves into Prominence
*Small-Batch Podcast Production Increases
*Guests Partner With Podcasters for SEO Benefits
*Brands Outsource Production and Distribution to Influential Creators
*Shows Will Build and Retain Community
Saturday, February 3, 2018
Saturday, January 27, 2018
Google's New BULLETIN App Asks Local People to Post News For A Hyperlocal News Blog
Google has launched a pilot for a news app to “put a spotlight on inspiring stories that aren’t being told.” BULLETIN is currently available as a pilot in Nashville and Oakland. It is a public, shared blog that doesn’t require any expertise on content management systems, HTML, or even an app download.
BULLETIN will help users tell “hyperlocal” stories. Readers will also be able to “Like” bulletin posts as they would on Facebook. When a posting author’s name is clicked, the reader is taken to an author page with a list of everything written by that author.
Google new local news app allows local news posters to just use their phones to post updates on anything local. It is similar to Facebook's "Today" product, which emphasizes local outlets and is currently available in six cities.
BULLETIN will help users tell “hyperlocal” stories. Readers will also be able to “Like” bulletin posts as they would on Facebook. When a posting author’s name is clicked, the reader is taken to an author page with a list of everything written by that author.
Google new local news app allows local news posters to just use their phones to post updates on anything local. It is similar to Facebook's "Today" product, which emphasizes local outlets and is currently available in six cities.
Saturday, January 13, 2018
How To Enhance the Share Factor of Your Blog or Web Content
Okay, if your first set of 2018 Resolutions have either been checked off or tossed, maybe you're ready for another set that has nothing to do with losing weight or being more organized. If you are a blogger or a content provider why not determine today to make your content more likely to be shared.
Some of the best minds in the business say that making your content more inspirational, useful and topical are three major things that should be top of mind when you work on content. If you can inspire another mind, there's every chance that person will not only visit your blog again, but they may well be inspired to share your link with others.
If your content can focus regularly on information that is useful, people may bookmark your blog or once again pass the info onto others. If you blog with a wide sweep rather than a narrow focus it will be more difficult to maintain usefulness across your reader base. However, even if your readers are drawn from several different areas, the usefulness of the information may still apply.
Keeping your content topical is yet a third way to build readership. The best way of describing topical content is by saying it’s more of a news topic about something that’s happened recently. It tends to become less useful with time. Content that aggregates a swath of useful news of interest to their readers provides a real benefit as long as topical content is a regular occurrence.
Some of the best minds in the business say that making your content more inspirational, useful and topical are three major things that should be top of mind when you work on content. If you can inspire another mind, there's every chance that person will not only visit your blog again, but they may well be inspired to share your link with others.
If your content can focus regularly on information that is useful, people may bookmark your blog or once again pass the info onto others. If you blog with a wide sweep rather than a narrow focus it will be more difficult to maintain usefulness across your reader base. However, even if your readers are drawn from several different areas, the usefulness of the information may still apply.
Keeping your content topical is yet a third way to build readership. The best way of describing topical content is by saying it’s more of a news topic about something that’s happened recently. It tends to become less useful with time. Content that aggregates a swath of useful news of interest to their readers provides a real benefit as long as topical content is a regular occurrence.
Wednesday, December 27, 2017
Helpful Ways to Make Your Life Easier and More Productive
With 2018 looming large, now is the best time to add a few more tips for making your life easier and more productive. You could be buried alive in all of the information related to these topics. To keep this fact from having a negative impact on your time and your business, I suggest starting with a few great resources and branching out from there.
For tips to get you started check out:
Hubspot Marketing Resources
Infusionsoft Knowledge Center
Whether you're a serial entrepreneur trying to run several service start-ups or a creative type trying to expand online and offline venues for your products, it's important to stay focused. Segment the time you spend on creation and the time you spend on marketing. Segment the time you spend socializing and the time you need to put on your hermit hat.
If you're creative try to work with the time of day or evening that you feel most creative. If you're the entrepreneur wearing three hats, try setting your enterprises apart in two or three hour segments for each. Make a list of ways you can co-promote them. Trade some of your expertise with someone else who has expertise that you need.
Search for services or apps that can make your work life easier and your personal life more enjoyable and economical. Save more than you splurge whether you're talking about clothing, food or travel. After all,most people work to get ahead financially. If you find it really difficult to cut spending in one of these areas, look for ways to profit from your overspending. For instance, if you spend too much on food, consider blogging about food or building up a reputation as a food or restaurant critic.
Bottom line: Don't let 2018 roll over you. Establish some traction here at the starting line that keeps you upright and on track.
For tips to get you started check out:
Hubspot Marketing Resources
Infusionsoft Knowledge Center
Whether you're a serial entrepreneur trying to run several service start-ups or a creative type trying to expand online and offline venues for your products, it's important to stay focused. Segment the time you spend on creation and the time you spend on marketing. Segment the time you spend socializing and the time you need to put on your hermit hat.
If you're creative try to work with the time of day or evening that you feel most creative. If you're the entrepreneur wearing three hats, try setting your enterprises apart in two or three hour segments for each. Make a list of ways you can co-promote them. Trade some of your expertise with someone else who has expertise that you need.
Search for services or apps that can make your work life easier and your personal life more enjoyable and economical. Save more than you splurge whether you're talking about clothing, food or travel. After all,most people work to get ahead financially. If you find it really difficult to cut spending in one of these areas, look for ways to profit from your overspending. For instance, if you spend too much on food, consider blogging about food or building up a reputation as a food or restaurant critic.
Bottom line: Don't let 2018 roll over you. Establish some traction here at the starting line that keeps you upright and on track.
Tuesday, December 26, 2017
Is 2018 the Year the You Start a Blog?
If the approaching arrival of the New Year 2018 has you wanting to take the plunge into blogging, the first thing you need to do is choose a category or type of blog. Depending upon your interests, you'll want to pursue a blog that motivates you to learn more about your topic and to share your knowledge with others on a regular basis.
Creative types may want to consider:
*Art
*Home décor
*Music
*Crafts
*Fashion
*Makeup
*Photography
*DIY
*Specialized events such as weddings
If you're a health oriented person or a foodie you may pursue:
*Fitness
*Food
*Exercise
*Health
*Nutrition
If you're particularly good at motivating people try:
*Personal finance
*Relationships
*Self-help
*Education [pick a topic]
If you're a mom try:
*Any topic that would be helpful for young mothers
*Parenting
*Baby
*Teen
*Money-saving tips
If your interests are more generalized:
*Lifestyle [any number of variations]
*Pets
*Sports
*Humor
*Travel
*Entertainment
Business Majors or Entrepreneurs may choose such topics as:
*Marketing
*Tech blogs
*Starting a new business
*Public relations
Creative types may want to consider:
*Art
*Home décor
*Music
*Crafts
*Fashion
*Makeup
*Photography
*DIY
*Specialized events such as weddings
If you're a health oriented person or a foodie you may pursue:
*Fitness
*Food
*Exercise
*Health
*Nutrition
If you're particularly good at motivating people try:
*Personal finance
*Relationships
*Self-help
*Education [pick a topic]
If you're a mom try:
*Any topic that would be helpful for young mothers
*Parenting
*Baby
*Teen
*Money-saving tips
If your interests are more generalized:
*Lifestyle [any number of variations]
*Pets
*Sports
*Humor
*Travel
*Entertainment
Business Majors or Entrepreneurs may choose such topics as:
*Marketing
*Tech blogs
*Starting a new business
*Public relations
Friday, December 8, 2017
Health Bloggers Mark Your Calendars
Health bloggers will want to mark their calendars for the 2018 BlogHer18 Health Conference January 30-31, 2018 in New York City. This event celebrates the female storytellers who raise awareness for our collective health. This 1.5-day event for female content creators in the health and wellness space is a roadmap for living your best life through information, inspiration, and innovation. Cost for conference is $99-$249.
#BlogHer18 Health topics will include:
•Find Your Flow: A sunset workout session and networking mixer
•Learn From Her: Trending health & wellness issues that impact women's lives
•#WinningWomen: Personal stories of strong women overcoming health obstacles
•Passion to Purpose: Health advocates who made an impact by doing what they love
•Wine + Gyn: Honest talk about reproductive health
•Influencer Workshops: Mentor sessions designed for health & wellness content creators
•Sponsor Experiences: Meet leading brands in the health & wellness space
Speakers include:
Jillian Michaels - Popular Fitness Expert, Wellness Entrepreneur
Arianna Huffington - Founder and CEO of Thrive Global, the founder of The Huffington Post, and the author of 15 books, including, most recently, Thrive and The Sleep Revolution.
Nastia Liukin - five-time Olympic Medalist and Founder of the Grander Sports App
For details visit http://www.blogher.com/blogher18-health
#BlogHer18 Health topics will include:
•Find Your Flow: A sunset workout session and networking mixer
•Learn From Her: Trending health & wellness issues that impact women's lives
•#WinningWomen: Personal stories of strong women overcoming health obstacles
•Passion to Purpose: Health advocates who made an impact by doing what they love
•Wine + Gyn: Honest talk about reproductive health
•Influencer Workshops: Mentor sessions designed for health & wellness content creators
•Sponsor Experiences: Meet leading brands in the health & wellness space
Speakers include:
Jillian Michaels - Popular Fitness Expert, Wellness Entrepreneur
Arianna Huffington - Founder and CEO of Thrive Global, the founder of The Huffington Post, and the author of 15 books, including, most recently, Thrive and The Sleep Revolution.
Nastia Liukin - five-time Olympic Medalist and Founder of the Grander Sports App
For details visit http://www.blogher.com/blogher18-health
Tuesday, November 14, 2017
January 18, 2018 Deadline For Local Governments to Meet New Accessibility Standards
If you know someone who provides content to a local government site, you will want to let them know that by January 18, 2018 all local government agencies across the U.S. are required to make website content and all digital information accessible to all users. This includes those with visual, hearing or other disabilities protected under the Americans with Disabilities Act (ADA).
More than 60 million Americans have some form of disability that inhibits them from using electronic information or browsing with a mouse, so local government website ADA compliance is critical for community engagement. To ensure greater access for all, the Web Content Accessibility Guidelines (WCAG), developed by the World Wide Web Consortium, defines how to make the necessary changes.
A company called Vision is providing a free, educational webinar series, 18 Minutes to Get You Ready for January 18, 2018, that provides critical compliance information. The free webinar will run from November 7th to December 12th. With the right resources and training, government agencies can learn to write, format and maintain content optimized for citizens with disabilities.
Vision conducted a 2017 "What's Next Survey" revealing that local government leaders across the US have a low level of knowledge of this web requirement. In fact, 87% indicated that they had moderate, weak or no knowledge of these Federal Web requirements.
For more information and to register for the free webinars copy the link below and paste into your browser:
http://info.visioninternet.com/webinar-18-minutes-to-get-you-ready-for-january-18-2018
More than 60 million Americans have some form of disability that inhibits them from using electronic information or browsing with a mouse, so local government website ADA compliance is critical for community engagement. To ensure greater access for all, the Web Content Accessibility Guidelines (WCAG), developed by the World Wide Web Consortium, defines how to make the necessary changes.
A company called Vision is providing a free, educational webinar series, 18 Minutes to Get You Ready for January 18, 2018, that provides critical compliance information. The free webinar will run from November 7th to December 12th. With the right resources and training, government agencies can learn to write, format and maintain content optimized for citizens with disabilities.
Vision conducted a 2017 "What's Next Survey" revealing that local government leaders across the US have a low level of knowledge of this web requirement. In fact, 87% indicated that they had moderate, weak or no knowledge of these Federal Web requirements.
For more information and to register for the free webinars copy the link below and paste into your browser:
http://info.visioninternet.com/webinar-18-minutes-to-get-you-ready-for-january-18-2018
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