What Are the Top B2C Content Marketing Trends for 2018

According to 2018 B2C Content Marketing Research conducted by Content Marketing Institute and Marketing Profs the following are some overall trends that you can consider when creating and distributing your content. These are relevant whether you blog for yourself or create content for someone else's business to consumer (B2C) enterprise. They are of particular interest if your time constraints or your budget rule out doing everything

2018 B2C Content Marketing Trends:
◾89% of B2C content marketers use social media.
◾86% of B2C content marketers use email (newsletters and welcome emails).
◾70% of B2C content marketers use blogs.
◾42% of B2C content marketers use in-person events. Use local or retail presence to get prospects to participate
in related activities. Also support community activities that help your prospects and customers.
◾34% of B2C content marketers use print (non-magazines). Other print options include newspapers and catalogs.
◾27% of B2C content marketers use content hubs (such as micro-sites and resource centers).
◾19% of B2C content marketers use webinars and virtual events.
◾17% of B2C content marketers use print magazines. Magazines allow marketers to reach an unplugged audience.
For example, Kraft extended their content offering into print.
◾17% of B2C content marketers use online presentations.
◾12% of B2C content marketers use digital magazines.


2018 B2C Content Marketing Trends: Social Media Use
◾97% of B2C content marketers use Facebook.
◾84% of B2C content marketers use Twitter.
◾69% of B2C content marketers use LinkedIn.
◾66% of B2C content marketers use YouTube.
◾63% of B2C content marketers use Instagram.
◾43% of B2C content marketers use Pinterest.
◾37% of B2C content marketers use Google+.
◾11% of B2C content marketers use SnapChat.
◾8% of B2C content marketers use Slideshare.
◾5% of B2C content marketers use Medium.


2018 B2C Content Marketing Trends: Content Formats
◾96% of B2C content marketers use non-video social media.
◾76% of B2C content marketers use video.
◾67% of B2C content marketers use illustrations and photos.
◾59% of B2C content marketers use infographics.
◾37% of B2C content marketers use interactive content.
◾35% of B2C content marketers use ebooks.
◾30% of B2C content marketers use case studies.
◾22% of B2C content marketers use live-streaming.
◾20% of B2C content marketers use research.
◾17% of B2C content marketers use mobile apps.