DotBiz Blog: The Growth of E-tail in Social Media

E-tailing through social media sites is known by most as social commerce. This sector has been growing in popularity for a number of obvious reasons. 1) Setting up a business site on Facebook is free. 2) Having Shopify set up a store for you costs $9. 3.)Facebook is approaching 1.5 million users. Together, these figures are important even if you already have a traditional e-commerce site or even if your main product is information. The increasing realization of social markets by e-tailers is why social commerce is expected to ramp up significantly during the months ahead.

Sure, Amazon.com has 270 million users and eBay has 155 million, which is why e-tailers will, no doubt, want to maintain these venues in addition to venturing into the social commerce waters. Small retailers on the Web benefit from using every option available to both drive traffic to their main store and to grow their customer base by putting their goods in front of more people.