Mercedes Benz Less Doors Commercial

Again, maybe my ears are just tuning into these things lately,
but a recent Mercedes commercial confuses the proper use of
the words less and fewer.

The commercial shows a chained car so powerful that the doors
are being pulled off. It is a dramatic commercial, but it ends
with a phrase that includes the words "less doors".

Grammatically, the script should have read fewer doors. Anything
that can be counted should use the word "fewer" when referring to
quantity, whether the use is with the word more or not.

Just saying...seems a little off for a luxury brand to do this on purpose.

Advertising: Bravo Chrysler TV Commercial

Okay it isn't often _when was the last time_ that an American car commercial brought some emotion to the flat screen?

Chrysler's "Imported From Detroit" gets my vote for a commercial that does, no doubt, do just what it set out to do: elevate the consumer brand response to Chrysler products.

It's advertising that commands attention, creates mood and is memorable cinematically.

Adorable Kids in TV Commercials

I don't know about you, but the commercial for Jif peanut butter where the little boy makes a peanut butter sandwich gets my vote for a memorable emotional commercial. How likely is this to touch the heart of every mom? On a scale of 1 to 10it is off the charts in my book.

And if there is any chance in the world that her child might actually do something this nice for her on a crazy busy school morning, Mom is reaching for the Jif peanut butter and placing it in her grocery cart.

It's a perfect slice of life for emotional branding this product. See more blog posts at http://www.andersonandcompany.biz.