Okay, I haven't blogged about car commercials in awhile, but Volkswagen has made me do it. I admit, I have not seen any of Volkswagen's diesel oriented "old lady" commercials, so I had nothing to go on when I saw their rear-end event featuring a Passat with the "Golden Sisters". But when I saw this one, it raised an immediate question in my mind: What was Volkswagen thinking?
So much of the commercial consisted of tight shots of the aging "sister" trio that the VW rear and any logo branding kind of dropped out of the picture. Furthermore, following their repartee was not all that easy. So instead of immediately grasping the fact that VW is having a year-end sale, I was left puzzling over what I had just seen and heard and why.
Big question: Are aging spinsters the new ideal target market for Passats? Why is this trio not reliving their youth by tire kicking a VW Mini Van? Third question: Is Volkswagen trying to refocus potential customers on a rear-end event? If so, could they not have auditioned a few more rears? I mean the actor is attractive enough, but his jeans are kind of saggy.
Finally, unless this really amps up floor traffic, what about placing a rear view mirror on these commercials and instead telling consumers why they should drop everything and buy a Volkswagen.
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