In examining my own soft drink purchasing habits I've found that I'm loyal...kind of.
I will say that I prefer Coke to Pepsi, but if the beverages are self-serve and no Coke is available, I'll push the Pepsi tap.
I would always however choose a non-diet Pepsi to a diet Coke or a Coke zero. I want the taste and if it has a few calories, so what! I am having the drink as a small enjoyment.
That brings me to size and how it influences my purchase, because I prefer the small cans of Coke or Pepsi to the large cans. [That's how I manage calories.] I don't drink a full size can or a full size bottle. And once a bottle has been opened, to me the flavor is never the same.
I really don't think the design on the can could ever sway my personal purchase for myself as long as I knew what was inside. Having said that my husband only drinks diet colas and I find it easier to put Coke zero in the grocery cart than diet Pepsi. So in that sense the sophisticated Coke zero can does influence my decision, but I do not personally drink it unless there is no other choice in the fridge.
The only diet soft drink product, in my opinion, that tastes anything like its non-diet counterpart is diet A&W root beer. However, I don't prefer root beer to cola, But if I had to choose a diet cola versus a diet root beer, I would choose the latter.
In general, I choose ice water with a slice of lemon in preference to diet colas or any diet drink. The exception is if I am having chips, I prefer any cola to no cola. Go figure.
If price is a factor say on a six-pack of small Coke vs. a six-pack of small Pepsi I am Scottish enough to choose the less expensive, if there is a big difference. I consider this a blip and not a long time choice.
I have never worked for any soft drink company. This reflection was inspired by the fact that I just took a sip of day old Coke zero, which was still on my desk. Yes, I was out of other choices and yes I was having Cheetos, a bad habit occasionally indulged.
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